YouTube introduces auto segmentation for searching content

To enhance its in-app search tools, Youtube is adding, new chapters within the search results, to broaden the search capacity in terms of expanded access to content in multiple languages.
Back in July, Youtube made an announcement about the rolling out of automated chapter segmentation for all uploaded video clips, with its backend working to improve and refine user navigation by identifying the key elements within each video.

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YouTube is looking to use this element within its search tools can be understood by the above image.

Now, when a video is displayed within your YouTube search results, you’ll also be able to select a new ‘Chapters’ drop-down, which will allow you to connect through to specific elements of that clip, direct from your search results.

As explained by YouTube:

“Up until now, when you browsed for a video to watch on YouTube, you’d see a thumbnail image of each video. It gave you a chance to gather a quick snapshot of the video’s content. Now, you’ll be able to make even more informed decisions about what you’re going to watch through video chapters directly in the search page. When available, these time-stamped images detail the different topics covered in videos and let you better evaluate the video you’re about to watch. You can also jump directly to the section most relevant to your specific interest.”

Youtube’s announcement did mention automated chapters, but not all videos are eligible for the same. But with the course of time, youtube is headed to improve its auto segmentation feature to all the videos that are uploaded.

Creators will be able to edit the automatically added segments in their videos or manually do the same, which provides a better way for discovery.

Other than that, YouTube’s also rolling out autoplay video examples in search result thumbnails on mobile (already available on desktop).

“This means that someone in Thailand can learn about quantum physics from a professor at MIT or viewers in Brazil can explore the Grand Canyon from home, with captions in their local language. We’ll start supplementing search results with English videos and plan to expand to more languages. Our hope is that all global content will become more accessible through translated captions and help creators reach a more global audience.”

Youtube is also trying to provide more search results on a given topic with google search links to provide more context to get more data sources. These are advantageous additions, which do have an engagement for video SEO and discovery procedure, it’ll be worth digging a little deeper into each component to determine the viable impression for your content.

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