Pocket.Watch To Sell Ads For Mattel Shows On YouTube 09/12/2023

Mattel, the toy-entertainment giant, and Pocket.watch, a creator of kids
content, have launched a partnership granting pocket.watch the exclusive rights to sell ad inventory for 90 of Mattel’s popular YouTube brand channels, including “Barbie,” “Hot Wheels,” “Thomas
& Friends” and “American Girl.”

YouTube has granted clock.work third-party rights for selling …


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