VSCO Studio on the web , our online presence is becoming increasingly more important to the success of our business, and this position will play a huge role in driving our overall growth. You will be working on enhancing the health of our website via keyword research and content optimization. Key success metrics for this role include keyword rankings, organic traffic, site engagement, CTR, bounce rate, returning visitors, and domain authority.The day-to-dayYou will identify growth opportunities, both in our existing content as well as in new categories. Your recommendations will drive growth and engagement in search and subscriber-based inbound channels.You’ll create comprehensive content strategies aided by but not solely reliant on generative AI tools, and work closely with the editorial (production) team to execute. You are scrappy and willing and able to execute content updates autonomously as needed.You’ll utilize competitive and content gap analysis to identify effective strategies and opportunities for new growth. You’ll oversee outline creation for long-form content with SEO best practices at the core of all recommendations.Perform category audits, competitive analyses and site audits to advise on when to create new content vs updating/consolidating older content with established rank. You’ll own and closely monitor performance metrics to understand what’s working.Proactively identify technical SEO opportunities (i.e. article template improvements, internal link/content ecosystem improvements, crawl issues) and contribute to product & SEO AB testing backlogsWork alongside the business intelligence team to manage and influence reporting dashboards. Monitor traffic, understand impact of optimizations as well as external changes (algorithm updates, SERP changes, etc)Stay abreast of relevant product roadmaps and ensure upcoming launches are SEO friendlyEvangelize SEO best practices and share SEO progress with relevant teams/stakeholders as neededRegularly engage with the SEO team, as well as the broader SEO community, to discuss new tactics, monitor for trends, identify algorithm updates, etcQualifications5+ years of experience working in SEO, and a demonstrable understanding of SEO best practicesExcellent writer and communicator with a team-oriented outlookStrong background with keyword researchExperience expanding the value, relevance and intent of keywords as they relate to respective campaignsFamiliarity with Google Analytics and Search Console, and an understanding of how to use this data to improve search visibility and user experienceExpert at Excel or Google sheets, Google Data Studio, SEMrush, Ahrefs, MOZ or analogous keyword research tools, as well as social listening tools (buzzsumo, etc.) and crawling tools (Screaming frog etc.)Strong technical SEO foundation, and understanding, of how code can impact organic visibilityNice to havesExperience working on highly-trafficked consumer-facing websitesExperience working on a B2C SaaS subscription product with both mobile and web presenceFamiliarity with SEO A/B testing, video SEO, and/or news SEOJob PerksA virtual first workplace with quarterly company-wide travel events to connect and play.Competitive Salary & EquityHealthcare insurance, vision, dental insurance for employees and familiesFlexible vacation policyCreative Fridays, VSCO Create weeks (our version of hack week), and so much more.Why VSCO?We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.CompensationThe base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $135,780 – $152,000.
Salary is one component of our total compensation package. This position also qualifies for bonuses and equity (i.e. stock options). The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks are also offered for this position.