Nick Tortora
Managing Director at Kurv Agency
Website Address: http://www.kurvagency.com
Each week on “Media Champions,” our host talks to media consultants throughout the nation. This week our host speaks with Nick Tortora from Kurv Agency. To study extra, try http://www.kurvagency.com.
What is the largest change in advertising and marketing that you just see coming within the subsequent 2 years?
As we come out of Covid, I really feel that Social Media Marketing will combine with actual Social (In-Person) Events. Consumers wish to be out in the true world once more.
Are there any commerce organizations or teams that you just belong to?
- The Kathleen Tortora Charity Fund
- Whoggga
What is the benefit to working with an outdoor media purchaser versus having simply an inner advertising and marketing director?
Financially, you cut back your bills. Working with an outdoor media purchaser lets you see outcomes quicker for my part, because the third get together purchaser has extra expertise and knowledge from different purchasers to make the most of/study from when optimizing your campaigns.
What is one tip that you’d give in terms of media planning?
Know your numbers! Know what you’ll be able to afford to ppc, per conversion and the way a lot it’s best to spend to finally acquire these targets.
How does a media purchaser keep on prime of tendencies with media placement?
Personally, I subscribe to podcasts that debate related business tendencies corresponding to: Social Pros, The Art of Online Business, Digital Marketer
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