Social media platforms are a great source of traffic and exposure for your videos, and they have their own algorithms and ranking factors. To measure the SEO impact of your videos on social media, you need to use the analytics tools provided by each platform, such as Facebook Insights, Twitter Analytics, Instagram Insights, etc. Some of the key metrics to track are reach and impressions, views and completion rate, engagement and reactions, and referrals and conversions. Reach and impressions indicate how many people see your videos on social media; views and completion rate indicate how many people watch your videos and how long they watch them; engagement and reactions show how many people like, comment, share, and react to your videos; while referrals and conversions show how many people visit your website or take a desired action after watching your videos.
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