Faith PR, the Brighouse-based company established in 2007, has rebranded to Faith Brand Communications to higher mirror its present service providing, crafted to get companies observed within the market.
From its heritage in PR, the company has developed through the years to provide a spread of communications providers, from social media campaigns to search engine optimisation content material and digital advertising and marketing, to assist companies construct audiences, construct model need and in the end drive sustained and profitable enterprise development.
To assist its repositioning, account director Tom Coates will tackle the function of head of digital to broaden the company’s search engine optimisation providing and assist companies who need to develop their on-line presence and improve their digital footprint.
With 12 years of expertise within the area of search engine optimisation and digital PR, Tom is well-equipped to present efficient search engine optimisation strategies and methods that may assist companies enhance their search engine rankings, drive extra visitors to their web site, and in the end improve their income.
As half of his function, he’ll implement on-site and off-site link-building methods and co-ordinate content material, design, paid social media and different digital advertising and marketing actions.
Speaking in regards to the repositioning, MD Stefanie Hopkins stated: “Our experience lies in crafting model messages, influencing opinions and constructing belief. That contains uncovering the perfect methods of getting companies observed.
“The media panorama has developed massively over the previous few years and new types of content material and social media communities are getting used to amplify editorial and attain new audiences.
“We may help manufacturers navigate this ever-changing and evermore crowded panorama of media and social channels, difficult content material codecs and buyer touchpoints, to turn out to be publishers and create their very own content material, media and communities.
“For us meaning a pointy give attention to creating content material to work throughout earned, owned and social media with a brand new identify, which we really feel higher conveys this to shoppers whereas conserving the core values and objective of PR on the coronary heart of what we do.”
Tom added: “One of the incredible options of Faith is the extremely broad skillset in our group that belies its total measurement. And, with the assist of Stefanie, we enthusiastically pursue new advertising and marketing streams and methods to assist get our shoppers observed, whereas constructing a stronger providing for potential new shoppers.
“Additionally, the Covid pandemic has had a profound impact on how companies market themselves, and many of the modifications endure as we speak. For many, this features a nearer give attention to digital advertising and marketing, so I’m delighted to give you the option to lead Faith in strengthening its digital providing.
“With the assist of an extremely proficient and formidable group, I’m excited to develop our digital providing to present shoppers, whereas additionally participating with different companies, each based mostly domestically right here in Yorkshire and past.”