3 Things You Need to Know About Pay Per Click Advertising

May 1, 2023

3 Things You Need to Know About Pay Per Click Advertising


You’ve probably seen ads on Google and other search engines. If so, you’re not new to pay-per-click (PPC) advertisements. Pay-per-click advertising is an effective and important digital advertising strategy for businesses of all sizes. Read on to learn how pay-per-click advertising can help you target your ideal customers.

What is Pay Per Click Advertising (PPC)?

Pay-per-click advertising is an online marketing strategy where you pay whenever a user clicks on your ads. Your ad will appear on Google’s search result page when someone types a keyword related to your business. Google displays your ad and directs visitors to your site. The fee you pay depends on whether the user clicks on your ad.

PPC ads come in different shapes and sizes and can be made up of texts, images, videos, or a combination. You can also place them on search engines, websites, and social media platforms. Below are the top three things we think you should know about PPC advertising!

1. How PPC Works

Pay-per-click advertising differs from one platform to another. However, the general process is as follows:

  • Choose your ad based on your objective
  • Identify your target audience
  • Provide a budget and bidding strategy
  • Build your ad

Once your ad goes live, an algorithm uses your budget, bid, campaign settings, and relevance to determine when and where it appears. PPC advertising platforms will reward you if you create relevant, trustworthy pay-per-click campaigns.

2. Optimizing Your Pay-Per-Click Advertising 

PPC is an economical way to increase traffic to your site since you can control how much to spend. However, it requires patience and effort to get everything right. Here are some factors that may affect your pay-per-click costs:

  • Keyword relevance. You must choose keywords that are relevant to your target audience. You can use a keyword tool to find terms that customers use to find your products or services.
  • Ad quality and landing pages. PPC advertising platforms award the lowest costs and finest ad placement to websites that offer excellent customer experience. You can check your click-through rate (CTR) to see whether your ad resonates with your audience.

3. Managing Your Pay-Per-Click Advertising

Once you have created your PPC campaigns, you must manage them to ensure they remain effective. Analyze your account’s performance and constantly add PPC keywords to expand your reach. Ensure you review underperforming keywords and replace them or disable them if necessary. Another way to manage your PPC campaign is to split your ad groups into smaller, more relevant ones to create targeted ad text and landing pages.

Contact Pink Dog Digital to Learn More About Pay Per Click Advertising

Pay-per-click advertising may be the solution to taking your business ahead of your competition. Creating an effective PPC campaign and following the best practices will help you improve your website’s traffic and conversion rates. At Pink Dog Digital, we are ready to help you get started on your pay-per-click advertising. Our talented and experienced marketing team will work with you to create effective PPC campaigns. Don’t hesitate to call us at 410-696-3305, email us at [email protected], or contact us via our website for more information.


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