Google Ads is a paid advertising platform under a marketing channel known as pay-per-click (PPC), where you pay per click or per impression.
Google is the most used search engine everyday by people all around the world looking for answers to their questions or potentially looking for your products and services.
Google Ads is an effective way to drive qualified traffic to your business while they’re searching for products and services like the ones you offer. Google Ads help to boost website traffic, increase phone calls, to the business and direct more people to visit you in-store.
Google Ads allows you to create and share well-timed ads to your target audience. Which means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for your products or services via Google Search or Google Maps.