One of the most common mistakes small businesses make when running PPC campaigns is bidding on irrelevant keywords that don’t align with their business goals or target audience. To avoid this, conduct thorough keyword research and select keywords that are relevant, targeted, and have high search volume.
Additionally, poorly written ad copy or unoptimized landing pages can lead to low click-through rates (CTR) and wasted ad spend. It’s crucial to ensure that your ad copy is concise, compelling, and highlights the benefits of your products or services.
Your landing page should have clear calls-to-action (CTAs), relevant content, fast loading times, and mobile optimization. Another common mistake is not tracking key metrics such as CTRs, conversion rates, and ROI regularly.