imgix Blog | 4 Ways Image Optimization Reduces Costs and Improves ROI

As the economic system enters uneven waters, it’s more and more pressing for companies to shore up funds, cut back prices, and enhance profitability. In a latest survey by NetSuite and, 99% of business leaders predict seemingly finances cuts in 2023.

The similar survey, paradoxically, discovered that 73% of CFOs anticipate an total improve in tech spending over the subsequent 12 months. This seeming contradiction factors to the truth that investing in the correct expertise can really enhance productiveness, cut back prices, and improve long-term ROI.

Image optimization, usually missed, is rising as a key expertise in driving price financial savings. In this text, we are going to discover the 4 explanation why picture optimization helps companies cut back prices and instantly enhance their productiveness.

Reason 1: Image optimization will increase income

Revenue is the primary part of any ROI evaluation. For companies seeking to improve profitability and maximize the effectiveness of their web sites and apps, boosting conversion is paramount.

Faster Page Speed and Higher Conversions
By utilizing visible media processing, companies can obtain quicker web page speeds, which ends up in larger conversion charges. According to a examine by Amazon, for each 100ms improvement in page speed, there’s a 1% incremental income improve. Since photographs account for a median of 75% of total page weight on trendy web sites, optimizing photographs is essential to reaching quicker web page speeds. If you haven’t optimized your photographs, your picture sizing may contribute to web page bloat and slower loading occasions. The greatest picture processing instruments can intelligently compress photographs, serve them on the optimum sizes and Device Pixel Ratios (dpr), and reap the benefits of trendy codecs like AVIF the place doable. Finally, should you use a robust visible media CDN that natively optimizes photographs, you’ll be able to guarantee quick picture and video supply, irrespective of the place your customers are and what gadgets they use.

Improved search engine marketing
Image optimization also can enhance search engine marketing by lowering the time it takes for a web page to load. With Google’s Core Web Vitals, quick web page speeds are essential for search engine rating. In a examine by Neil Patel, a 20% slower page speed can imply the distinction between place 6 and place 1 on search engine end result pages. Additionally, a quicker web page velocity can lower the bounce price, which additional improves search engine marketing.

More Responsive Design
User expertise is a vital issue for conversion price optimization. A responsive design that delivers high quality visible media throughout all gadgets can considerably improve the user experience. This, in flip, results in larger conversion charges and extra income. With superior optimization software program, you’ll be able to routinely modify image resolutions and page design compositions.

Delivering content material utilizing legacy suppliers can carry a hefty value. Legacy CDNs usually don’t embody picture optimization by default. And after they do, the service may be very fundamental and layered beneath sophisticated pricing. This usually results in suboptimization, bloated bandwidth consumption, and, finally, a lot larger prices. In distinction, platforms like imgix can simply cut back month-to-month bandwidth prices by as much as 90% with quick content material supply and strong visible media optimization.

  • For starters, you’ll be able to routinely convert your photographs from JPEG or PNG to a next-gen format, comparable to AVIF. Unsplash deployed the sort of conversion and slashed their picture weights by almost 60% with no loss in high quality.
  • Next, you’ll be able to routinely compress and resize photographs. Using the imgix Rendering API, we cut back the (*4*) on this instance utilizing simply 3 easy imgix operations.
  • Furthermore, adaptive bitrate streaming can guarantee the very best video high quality for all customers at each doable bandwidth.
  • Finally, superior platforms like imgix use Brotli to compress non-image components, together with HTML, CSS, and Javascript. On common, Brotli provides 82% compression charges.

Reason 3: On-the-fly picture processing reduces storage prices

With the proliferation of visible content material, cloud storage is one other fast-growing price merchandise. If you utilize a backend processing answer like ImageMagick or Thumbor, your storage prices may rapidly multiply.

Our evaluation beneath compares two situations for a enterprise. If the enterprise makes use of a backend processing solution, it could possibly optimize the spinoff information down by 75% from the originals, leading to a median measurement of 0.5 MB per picture. But if this enterprise generates 10 spinoff information per unique picture, it can result in 700,000 GB in month-to-month storage consumption. What’s harmful is that the associated fee can skyrocket rapidly if this firm generates extra unique photographs every month. imgix 2023-04-25 storage cost savings

In distinction, an on-the-fly solution has the benefit of remodeling photographs with out creating spinoff copies. As a end result, it consumes solely 200,000 GB of storage, a 71% discount in comparison with the backend answer. If you pay $0.02 per GB for storage, which is the speed of Amazon S3, it can save you as much as $10,000 per 30 days utilizing on-the-fly picture processing instruments.

The remaining price part, time, is usually a very powerful but intractable. Visual media workflow, from creation, transformation, reviewing, optimization, and supply, might be extraordinarily time-consuming and effort-intense. Even essentially the most agile and coordinated groups might be mired in repetitive duties with out the correct instruments.

The proper visible media platform can save time and remove repetitive work for engineers, designers, and entrepreneurs, to allow them to give attention to revenue-driving actions.

  • With a confirmed answer that’s out-of-the-box, engineers can keep away from the trouble of constructing, troubleshooting, and cobbling collectively customized packages. Instead, they’ll give attention to constructing the core functions. With imgix, you’ll be able to automatically reap the benefits of the newest optimizations, generate srcset attributes, course of user-generated images, and more.
  • Designers can give attention to arising with essentially the most artistic concepts and bringing them to fruition, as a substitute of tediously producing spinoff information. For instance, with the imgix Video API, designers now not must manually create video thumbnails, preview gifs, or storyboards. With background removal and replacement, designers can spotlight merchandise for the last word design versatility and precision.
  • For entrepreneurs and content material managers, imgix’s Asset Manager can simplify asset group, tagging, and content material moderation. Rather than counting on designers, entrepreneurs can simply edit images and take away backgrounds. Managing all visual assets on one platform may help convey content material to market quicker.


Visual media optimization is crucial in case you are seeking to cut back prices and enhance ROI. Platforms like imgix improve your income by growing conversion price, enhancing search engine marketing, and automating responsive designs. Furthermore, you’ll be able to cut back prices considerably by reducing bandwidth consumption, chopping storage prices, and saving helpful time.

Trusted by the world’s most progressive corporations like Unsplash and Nikkei, imgix can instantly enhance your cost-efficiency. With a easy pricing construction, an expansive community of integrations and SDKs, and highly-rated assist, imgix can future-proof all of your visible media wants. To study extra, create a free account right now or contact us with any questions.

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