20 Places to Post Your Video for Maximum Reach (2023)

Video advertising for what you are promoting used to imply creating one video for your organization and posting it in a single location. Today, video advertising is about using your video content material in as a lot of your advertising efforts as doable. It’s not nearly one video, however a slew of video belongings that can be utilized and reused all through the customer’s journey to attract new visitors, have interaction extra followers, nurture extra prospects, and delight recurring clients.

So how do you do this? Let’s say you simply accomplished a video. Your first step ought to be to seek the advice of your video marketing strategy and contemplate what stage in your gross sales funnel you’re attempting to enhance. For instance, in case your purpose is to appeal to extra eyeballs to your organization or product, you then’ll need to think about using your video in efforts the place you may attain a wider viewers.

Alternatively, when you discover you’re dropping guests as soon as they arrive to your homepage, it’s your decision to use your video to higher have interaction with and educate them in your firm web site or in your advertising emails.

In order to enable you resolve when and the place to publish your movies relying on what stage of your advertising plan you’re working to enhance, we’ve put collectively an inventory of 20 totally different locations it’s your decision to publish your movies to improve your viewership, construct model consciousness, and drive extra enterprise. Let’s dive in.

Where to publish a video it doesn’t matter what your purpose is

1. Your web site – No matter the place else you publish your video content material on-line, your movies ought to dwell in your web site. And we’re not simply speaking about sharing a single “About Us” video—it is best to create a spot, like an organization weblog or information web page, the place you repeatedly share video content material. Not solely is it good to have all of it accessible in a single place, however adding video to your website increases SEO and will increase product comprehension in addition to gross sales. Plus, 83% of entrepreneurs say video has elevated dwell time on their web site (Wyzowl).

2. Your social media accounts – Your firm’s Instagram, TikTookay, Twitter, Facebook, and LinkedIn pages are all important locations to share your newest video content material. We’ll get into the specifics of how to use video on every platform under, however when you’re simply beginning out in video advertising and questioning the place to function your video, your social accounts are an apparent given. Why? According to Animoto, 60% of shoppers who made a purchase order from a model discovered about them on social media, and utilizing video content material helps you seize that spotlight.

Where to publish a video to appeal to extra guests

3. TikTookay – With over 1 billion lively customers, there’s little question that TikTok is the most well liked social media platform proper now. For companies, this can be a large alternative to attain out to new and potential clients on a platform that’s particularly common with Gen Z and millennials. But it’s not nearly posting your movies on TikTookay and hoping for the most effective. To actually reap the benefits of this platform, companies want to create partaking and artistic content material that speaks to the TikTookay group. If carried out proper, posting movies on TikTookay may be an effective way to construct up your model.

4. Facebook and Instagram – Facebook and Instagram are each technically owned channels, which implies posting movies to your account normally engages and nurtures those that already observe you. However, since promoting on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these websites can also be essential in attracting extra viewers. Between the 2 of them, they’re the primary and third hottest social media websites on the earth.

5. Tumblr and Twitter – While not associated in the identical manner as Instagram and Facebook, Tumblr and (*20*) have related performance when it comes to attracting new guests utilizing hashtags. Try turning your video content material into quick GIFs and memes to get others sharing it alongside common tags to promote your video in a singular manner.

6. Yelp – Yelp is a superb software for attracting new would-be clients, particularly as a result of will probably be one of many first locations new guests look to when attempting to discover extra details about you or associated companies in your space. Providing professionally produced video content material in your Yelp enterprise itemizing is an effective way to stand out, appeal to extra guests, and get extra walk-ins or scheduled appointments.

7. Reddit – Reddit has tens of millions of customers and nearly as many subreddits, that are area of interest communities within Reddit. The fundamental video subreddit is usually a good place to submit your video, plus any industry-specific subreddits you’ll find relating to your video matter. Just keep in mind to be a part of the group and contribute to it repeatedly as a substitute of simply posting a video and anticipating the views to roll in.

8. TripAdvisor – In the identical manner that posting a video on Yelp helps you get native enterprise, posting a video on TripAdvisor attracts vacationers, these planning journeys for work, or locals trying for new alternatives of their space. TripAdvisor is clearly a better option for companies with bodily areas like eating places, bars, and extra area-specific experiences and sights, but it surely’s all the time good to have extra attain.

9. Dailymotion – Dailymotion is a French-based video sharing web site that enables customers to view, add, and browse movies by looking out tags, classes, channels, or user-created teams. Posting your video content material on this website is an efficient manner to appeal to totally different eyeballs than these on YouTube or different social media websites, so when you’re trying to diversify your sources of recent leads, attempt posting right here.

10. Imgur – website for internet hosting your video or GIF content material, posting to Imgur places your content material in entrance of one other lively group that may improve virality related to Reddit. In truth, plenty of content material posted to Reddit is hosted on Imgur. You can add your movies to Imgur as non-public, however making them public permits them to seem to the complete Imgur group at giant.

11. LiveLeak – LiveLeak is a video sharing web site that lets customers publish movies primarily associated to politics, battle, and different world occasions, although customers are free to publish any content material they need. You can use this website as one other supply for spreading your video content material to new audiences.

12. Mix – The successor to the now gone StumbleUpon, Mix is a curated model of StumbleUpon the place content material is organized by pursuits and customers can create their very own collections related to Pinterest or Tumblr boards. This format combines likable components of different common platforms and has a built-in consumer base of die-hard StumbleUpon followers who caught with the corporate after the model swap. To take benefit, create public-facing collections the place you may publish hyperlinks to your movies.

Where to publish a video to have interaction extra followers

13. YouTube – Posting your video content material on YouTube may appear apparent, as YouTube is the second largest search engine (behind Google), the second hottest social media platforms, and one of many Internet’s first video-specific platforms. But posting on YouTube isn’t actually about posting one video and anticipating the viewers to come to you. While operating advertisements there can rely as attracting new viewers, posting on YouTube is extra about partaking guests and curating a group in your channel with constant uploads. Try internet hosting your movies on YouTube on a schedule (we’d suggest weekly or bi-monthly), and use the tag options to appeal to a gradual stream of recent viewers on the identical time.

13. LinkedIn – LinkedIn is a superb skilled social networking software, and since they’ve begun prioritized video, posting movies in your account has change into a key indicator of an actively used LinkedIn profile. Embed your content material natively inside the LinkedIn platform as a substitute of utilizing exterior hyperlinks to YouTube and your video will attain a bigger quantity of your contacts’ screens.

Posting your video on a public or non-public LinkedIn Group is a special manner to reap the benefits of the video options on LinkedIn. In explicit, utilizing LinkedIn Groups to construct a community of potential clients or model partnerships by nurturing relationships over time is an effective way to discover new leads. You have to contribute one thing significant to the teams, so be sure you’re commenting and interacting with the group as a complete, and that any video you publish is offering worth to the group as a substitute of being overly promotional.

15. Vimeo – Vimeo is without doubt one of the hottest and user-friendly video internet hosting platforms on the web, and differs from YouTube in some fairly large methods. Because Vimeo’s model emphasizes creativity and better caliber productions, you’ll need to place your greatest movies on Vimeo to have interaction with different user-creators on the platform who is likely to be extra thinking about your content material’s creative deserves over its promotional features.

Where to publish a video to nurture extra potential prospects

16. Your Marketing Emails – Email advertising remains to be one of many strongest drivers of gross sales conversions since you’re advertising to heat leads. These are leads which have already been attracted and engaged, and are within the consideration stage trying for a cause not to say no. By utilizing your video content material in your e-mail advertising, you may provide more value to persuade your clients to say sure and offer you an opportunity.

17. Instagram Stories – Instagram Stories work barely otherwise than simply posting in your most important Instagram newsfeed, and they also’re price desirous about otherwise. Instead of attracting new viewers, Instagram Stories are extra for nurturing relationships together with your present followers. This is a superb place to preview a video or share it briefly micro-snippets, in addition to sharing every day video content material, whether or not or not it’s behind-the-scenes footage or fast ideas and methods that you may shoot in your smartphone and add straight.

18. Pinterest – Posting a video on Pinterest as a part of a curated content material board is helpful for nurturing your viewers as properly, particularly in case your model or product matches the demographics which might be already utilizing Pinterest repeatedly, just like the DIY, magnificence, trend, and journey fanatics. You may even ask followers to re-pin your video to their very own boards in the event that they really feel so inclined.

19. Medium — Including your video as a part of a public branded weblog on Medium is an effective way to nurture readers who’ve been following your weblog and add worth that will incline them to change into a buyer. While you could have your individual weblog in your firm web site, republishing a model on Medium the place the Medium group can view, remark, and “clap” (the Medium equal of the like) may also appeal to new audiences, as properly. Embedding video in your weblog is a superb software to get each the weblog and the video seen by extra individuals.

20. Instructables – If your video is a how-to information or tutorial, chances are you’ll find a way to share it successfully on Instructables. The website is geared towards DIYers and people who take initiatives into their very own arms. Only a sure sort of content material is suitable on the positioning, but when yours matches, it’s an incredible place to present your video to an viewers, and the kind of content material on Instructables is strictly the video content material that’ll enable you nurture extra would-be consumers into changing into clients.

And that’s it! There are tons of different locations you may publish your video, however use this listing as a beginning information for any new video content material you create. You by no means know the place your content material will resonate extra with an viewers, so give them a attempt to see what works!