Atkins, who has pioneered and championed the digital evolution of conventional media for over 20 years, has served as an official advisor to Jellysmack since 2019. He brings his greater than 20 years of go to market, product and content material experience to Jellysmack from his earlier roles, which embrace CEO of the Digital Video Group for Bertelsmann’s RTL Group, President of MTV, Chief Digital Officer for Discovery Communications, and SVP Digital Initiatives & New Media Programming for HBO.
In his new function as President of Jellysmack, Atkins can be increasing the firm’s Creator Program as nicely as their Media Partner Program, which helps IP homeowners leverage their content material libraries into profitable income streams. Under Atkins’ management, Jellysmack will even be launching its Marquee Program to assist public personalities create video content material. He will even be overseeing world advertising as nicely as the groups that run model, efficiency and promoting partnerships.
“Jellysmack combines all the tendencies I’ve labored on in my profession: direct to shopper, AI-enabled manufacturing and distribution, data-driven advertising, and world expertise enablement,” mentioned Atkins. “I’ve at all times believed in the energy of digital media and in the voice of creators, however that is such an thrilling time for the creator economic system. Now that monetization is going on throughout a number of platforms, the business is quickly maturing into one thing sustainable and scalable.”
Jellysmack co-founder and co-CEO Michael Philippe celebrated Atkins’ arrival noting that “Sean joins us at a milestone second for the creator economic system.” Philippe likens the timing to different mass media transitions including, “It’s just like a decade in the past when prime management at large media conglomerates expanded into rising areas like shopper web, streaming and podcasting, all of that are areas the place Sean was a essential senior chief. We’re delighted that he has joined Jellysmack at this pivotal time of progress and know that he can be central in taking the firm to the subsequent stage.”
The creator economic system’s crossover into mainstream media is additional supported by the SoftBank Vision Fund II Series C funding into Jellysmack this May, which introduced the world creator firm to “unicorn standing.” Softbank’s nine-figure funding in Jellysmack will proceed to gasoline the firm’s world growth into the Creator Program, worldwide growth and new AI-powered creator enablement merchandise.
“There is nobody as far alongside in the creator house as we’re at Jellysmack,” mentioned Atkins. “Certainly nobody with the tech, knowledge, merchandise, and financing that we have now to assist creators. The Jellysmack platform has already generated a whole bunch of hundreds of thousands for its creators up to now. We’re bringing real worth to the desk, and I’m thrilled to be part of it.”
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the world creator firm that detects and develops the world’s most gifted video creators by means of know-how. The firm’s proprietary knowledge and video optimization instruments drive social viewers progress, unlocking new income streams and amplifying monetization. The firm is presently dwelling to over 300 influential creators, together with MrBeast, PewDiePie, Karina Garcia, Bailey Sarian, Patrick Starrr, Nas Daily and Phil DeFranco. Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTook, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal authentic content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. According to main world video viewers measurement agency Tubular Labs, mixed Jellysmack-managed content material boasts 10 billion world month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching almost 45% of all Americans and making it the largest digital-first U.S. firm in month-to-month social media viewers. To study extra, go to jellysmack.com.