Gorilla Protection Programme: how a PPC company is leveraging technology to support gorilla conservation

Leading Manchester-based digital company Gorilla Marketing has adopted its fiftieth gorilla as a part of its progressive, environmentally-conscious enterprise technique.

The pledge, which sees the agency undertake a new gorilla on behalf of each new shopper, goals to give extra again to the world by which they function.

Partnering with the Dian Fossey Gorilla Fund and Born Free, the famend UK PPC agency has plans to undertake many extra this yr. Today, Fossey Fund trackers and researchers shield roughly half of all of the mountain gorilla group households in Rwanda. Gorilla Marketing’s shopper success supervisor Charlotte Woodend, who began the mission, has helped to make sure the gorillas’ security for generations to come.
But gorilla adoption isn’t the one exceptional initiative on the agency. Alongside their wildlife safety commitments, Gorilla Marketing is a carbon detrimental company, with zero carbon footprint. They offset worker carbon, serving to to create a carbon-neutral future one worker at a time, with 766 timber planted to date. Overall, Gorilla Marketing has offset 113.81 tonnes of CO2, which is equal to 87 lengthy haul flights or 282,363 miles pushed in a automobile!
Aside from championing environmental causes, Gorilla Marketing helps native causes and runs an annual scholarship to develop the following era of expertise for his or her Manchester SEO agency.  Further, the company is pleased with its personal inhabitants, with 50%+ feminine employees ratio, which is virtually unparalleled within the website positioning trade.
With over eight years in enterprise, Gorilla Marketing’s PPC and website positioning consultants assist to drive the expansion and success of purchasers. PPC Manager, David Lawes has been in PPC – particularly Google Ads – since 2007. His granular and sustainable strategy to Pay-per-Click has earned him each accolade within the PPC world and he has even been flown out to Mountain View by Google themselves. Other consultants on the staff embody John Carey, Jamie Fallon, Jordan Bush and David Galvin.

Gorilla Marketing’s PPC and website positioning consultants
Kyle Clifford, Operations Director, says of the success of the gorilla adoption scheme: “The program is a improbable method to take part on this uniquely profitable conservation effort. Mountain gorilla populations have elevated thanks to the every day safety supplied by our partnership with the Fossey Fund. They are actually the one ape whose numbers should not declining!”
Closer to house, Gorilla Marketing is a key participant within the Northern Powerhouse project, having a presence in Hull, Leeds, Liverpool, Manchester, Newcastle, and Sheffield.  Clients span throughout the UK, Singapore, Australia, and the US.


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