Using PPC brand protection to decrease campaign costs by 51%

Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
Gorilla Protection Programme: how a PPC company is leveraging technology to support gorilla conservation

Gorilla Protection Programme: how a PPC company is leveraging technology to support gorilla conservation

Leading Manchester-based digital company Gorilla Marketing has adopted its fiftieth gorilla as a part of its progressive, environmentally-conscious enterprise technique. The pledge, which sees the agency undertake a new gorilla on behalf of each... Read more »
Fraud protection platform Adveritas accelerates in Q3 as quarterly TrafficGuard sales surge by 95pc

Fraud protection platform Adveritas accelerates in Q3 as quarterly TrafficGuard sales surge by 95pc

Adveritas’ robust progress in revenues and freemium consumer base throughout a productive quarter was underpinned by its giant enterprise contract wins, and acceptance into the Google Cloud Marketplace. Ad fraud prevention firm,... Read more »
The “empowerment effect” of brand protection on business from the perspective of sales and costs

The “empowerment effect” of brand protection on business from the perspective of sales and costs

Introduction: Brand protection has at all times been thought to be an expenditure merchandise given its excessive value to rights holders. In the previous, e-commerce professionals hardly ever analyzed the worth of... Read more »