Using PPC brand protection to decrease campaign costs by 51%

Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
Gorilla Protection Programme: how a PPC company is leveraging technology to support gorilla conservation

Gorilla Protection Programme: how a PPC company is leveraging technology to support gorilla conservation

Leading Manchester-based digital company Gorilla Marketing has adopted its fiftieth gorilla as a part of its progressive, environmentally-conscious enterprise technique. The pledge, which sees the agency undertake a new gorilla on behalf of each... Read more »

Fraud protection platform Adveritas accelerates in Q3 as quarterly TrafficGuard sales surge by 95pc

Adveritas’ robust progress in revenues and freemium consumer base throughout a productive quarter was underpinned by its giant enterprise contract wins, and acceptance into the Google Cloud Marketplace. Ad fraud prevention firm,... Read more »

The “empowerment effect” of brand protection on business from the perspective of sales and costs

Introduction: Brand protection has at all times been thought to be an expenditure merchandise given its excessive value to rights holders. In the previous, e-commerce professionals hardly ever analyzed the worth of... Read more »