A couple of weeks after I stated I assumed Google would stop publishing SEO case studies, Google simply printed a brand new one. This one is on How Vimeo improved video SEO for his or her prospects, particularly by utilizing the indexifembedded rule mixed with noindex and including structured information.
As a reminder, lately, Mariachiara Marsella requested John Mueller if Google might add new case research. John Mueller responded on Mastodon, “I discover it fairly difficult for us to do these since search is so dynamic.”
So I assumed that was it, stick a fork in it, no extra SEO case research from Google. But I believe as quickly as I wrote that piece, Gary went, I’ll present Barry and received a brand new one written up. Okay, I doubt that occurred…
In any occasion, the brand new case research says, “Vimeo adopted Google’s new steerage for video gamers that use iframe embeds. The new indexifembedded rule paired with noindex permits markup to be attributed by embeds. Since making use of this and VideoObject markup, Vimeo movies which are embedded on buyer pages are eligible for indexing, with out prospects having so as to add markup themselves.”
They additionally used key moments; the case research reads, “To make all Vimeo Chapters eligible to seem as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo additionally applied Seek markup, so if a video would not have Vimeo Chapters, Google can routinely establish Key Moments.”
Anyway, try the case research when you do any video SEO, it’s an fascinating one.
Just tremendous fascinating that there have been virtually no new case research in about 18 months and now we received a brand new one…
Forum dialogue at Mastodon.