Digital Marketing Strategy Workshop At IILM Lucknow By OCP Academy

“The Internet is turning into the city sq. for the worldwide village of tomorrow” – Bill gates

Truly uttered by one of many world’s richest males. With this inspiration, the famend movie director Pranjal Singh has carried out an exquisite workshop at IILM Academy of Higher Learning, Lucknow Campus. With the collaboration of OCP Academy (OCP Foundation) and IILM Lucknow campus, lots of the present and booming subjects of Digital Marketing Strategies have been launched earlier than college students. This 6-hour workshop was efficiently carried out on seventh NOVEMBER 2022 with the assistance of the IILM’s Faculty Coordinator Dr. Sachin Kumar Srivastava.

Dr. Pranjal Singh is a movie director, social activist, philanthropist and a contemporary educator. Working 12+ years within the Film trade, he has directed over 90+ movies in Bollywood, & He has been related to varied Bollywood movies. He has gained his experience from an US based mostly College the place Pranjal has additionally performed his Ph.D. He has been engaged on the concept of offering Skill & Industry Based training slightly than Academy based mostly training for the Youth of this nation. OCP Academy is an initiative for a similar and provides to present college students a real-time, hands-on expertise of Digital Marketing.

An fascinating presentation by Pranjal Singh who’s the Founder & Director of OCP Academy was adopted by a workshop during which members got hands-on expertise on the best way to create content material for blogs, google AdWords, PPC in digital advertising and marketing Internship. In order to make college students perceive the significance of digital advertising and marketing, Pranjal Singh’s inputs have been very inspiring. The workshop gave a really interactive contact to the scholars, they usually have been in a position to be taught the tips of digital advertising and marketing in a greater manner.

The session included skilled programs and future studying with AI and immersive applied sciences, in addition to search engine optimisation, SEM, social media advertising and marketing, e mail advertising and marketing, reporting, and cell advert campaigns.

“Digital Marketing isn’t just a buzz phrase anymore. It is a vital a part of the day-to-day routine. Companies depend on Digital Marketing to advertise their services. In this contemporary age of know-how, it’s completely vital for younger folks to grasp the potential of Digital Marketing in bettering their profession prospects in addition to efficiency at work,” mentioned Pranjal on this workshop.

The Digital Marketing Course at OCP Academy has been designed to assist college students in understanding the day-to-day methods utilized by the businesses by way of digital media. There are many job alternatives other than jobs which are straight associated to digital advertising and marketing.

During the workshop Pranjal Singh additionally mentioned, “To make a enterprise prepared for Digital Marketing and thrive within the Digital Marketing Sector, it is advisable perceive the artwork of Digital Marketing Strategy. You want to grasp the idea of “Digital” – Inbound and Outbound advertising and marketing technique, Social Media advertising and marketing and PPC in digital advertising and marketing. To make your self prepared for achievement on this sector you need to be taught the idea of SMO (Social Media Optimization) and SEM (Search Engine Marketing).”

The workshop was very partaking and interactive. With content material wealthy shows and interactive workshops, Pranjal Singh’s inputs have been extraordinarily efficient in making the scholars perceive the significance of Digital Marketing Strategy. The workshop additionally gave fascinating case research on varied vital subjects & prime model’s advertising and marketing methods like; Instagram, Snapchat, Ola, Patanjali, Tata, ICICI and many others. The eye opener case research on Google, Amazon, Ray Ban, Prada, Coca Cola, Thums Up, and many others, have been very informative and fascinating for the members.

Apart from this, the Hon’ble Guest school Aviratn Prakash Sagar talked concerning the Six Pillars of Digital Marketing Sector highlighting a number of the necessities about Digital Marketing & going by way of the long run scope of Digital advertising and marketing, which created an incredible curiosity to be taught this course amongst members.

And lastly, the Sr. Content Writer Mohammad Atif (Hon’ble Guest school) who has 14 years of expertise in Content Development, guided members concerning the technique of Creating and Sharing Quality Content to draw prospects and convert them into prospects.

With this session, many college students grew to become extra assured to work within the Digital Marketing Sector and improve their profession progress.

With nice regards, the OCP Academy Specially because of IILM Academy of Higher Learning (Lucknow campus), Dr. Sachin Srivastva, Dr. Naela Jamal Rushdi and Director Madam.