Viaduct Generation, the black-owned SEO company, took dwelling two prizes at Catalyst, an Oxford Brookes University and Institute of Ethical AI tech start-up competitors.


Viaduct Generation is a mission-led, unbiased SEO company supporting the net development of Black, POC and Allied companies. They present cost-effective entry to AI-powered expertise to assist underrepresented companies generate publicity by rating increased in engines like google.


Despite pitching in opposition to well-established and funded enterprises, the 8-month previous company was awarded £11,000 after delivering “the most effective pitches” competitors director and choose, Lydiah Igweh, “had ever seen”.


Viaduct Generation was primarily awarded the People’s Choice Award of £1,000 after successful the favored vote, with 48% of the viewers on their facet. The following night, it was formally introduced that Viaduct Generation had received the grand prize of £10,000 by the occasion coordinator, Georgina Phillipson.


“[There is] little question that you’ll turn into a profitable SEO company, given the workforce, drive and power”, famous the opposite competitors judges, Kevin Maynard, Ezechi Britton, Emilia Gyoerk. “The presentation demonstrated confidence, and a really sturdy workforce”.


Ran by former IBM and Google staff, Viaduct Generation solely entered the market in January 2021, and has since turn into one in all 4 international companions of Searchmetrics, the AI SEO software program supplier utilised by 99/100 of the worlds greatest manufacturers. Expecting income development of 1200% over the following two years, Viaduct Generation hopes to develop the variety of underrepresented voices within the UK’s prime 1000 companies, with solely 6 being black-owned, as of July 2021.


“We couldn’t be extra grateful for everybody that has supported us – we’re so proud that our mission resonates with so lots of you,” mentioned Fabio Embalo, CEO at Viaduct Generation.

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