Ecommerce Pay Per Click Strategies To Maximize Sales

As the sector of on-line purchasing grows to turn out to be extra crowded than ever, profitable eCommerce ppc methods have turn out to be essential to the success of most companies. This rising competitors makes it essential to run dynamic PPC campaigns that assist web sites to transform. Anyone can arrange Google & Facebook Ads,  however only a few can do it proper. What follows is a successful PPC technique information for eCommerce websites. 

Before The Ads: Steps To Take To Help A Website Convert

  • Optimize The Website For Positive User Experience
    • User expertise is vital to the success of any eCommerce enterprise. Potential clients don’t wish to sit via lengthy load occasions, messy presentation, and unhealthy navigation. The objective is for individuals who discover the web site to remain there and make a purchase order. 
      • Optimize images for fast load occasions. We all love high-quality pictures and movies, but when content material takes too lengthy to load as soon as the positioning is opened, customers are going to click on away. If Photoshop isn’t an possibility, one can resize pictures on websites like TinyPNG or Squoosh, they  are viable choices for resizing images with out shedding picture high quality. 
      • Make positive the web site’s presentation is clear and on level, and most significantly, straightforward to navigate. Potential clients don’t wish to be confused by poorly-designed web site navigation. Make positive hyperlinks are clear and straightforward to search out. 
  • Create A Call To Action on Every Page
    • Call To Action (CTAs) are an important a part of any web site. The objective is for individuals navigating a webpage to carry out a particular motion and placing a relentless reminder in entrance of them is vital to creating that occur. 
  • Search Engine Optimization
    • Create a symbiosis between web site content material and the Google Ads which were launched. Make positive to make use of the correct key phrases to rank for and direct advertisements to the correct pages. Nothing is a much bigger turn-off than clicking on an advert for a product and discovering details about one thing totally completely different. Additionally, website positioning will assist a web site rank by itself and permit that web site to dominate the search engine outcomes web page (SERP).
  • Optimize Individual Product Pages
    • Most importantly, make product pages look immaculate and fashionable.
    • Good product images can also be crucial, make sure that the photographs of merchandise ought to be very clear, clear, and well-optimized.
    • Use the correct key phrases within the product description. 
    • Write convincing copy to shut the sale. 
    • Highlight the advantages of shopping for from the positioning, like on-line reductions, free delivery, and so forth. 
  • Optimize Sites for Mobile Users
    • A whopping 61.9% of Google Ads clicks come from cell gadgets (by way of enterpriseappstoday). Optimizing websites for cell customers isn’t simply an possibility, it’s now a necessity. 

Step 1: Finding The Relevant Keywords

Keyword research might seem to be a frightening activity, nevertheless it’s an important a part of any eCommerce Pay Per Click Strategy. Thankfully, Google gives all of the instruments needed to search out the correct key phrases for the advertising and marketing marketing campaign. 

Begin with Google Ads Keyword Planner. Keyword Planner is a strong device that makes use of Google’s precise information to point out month-to-month search quantity and value per click on for particular key phrases. This is an absolute should when organising purchasing campaigns. 

Keyword choice could seem intuitive at first, however one can shortly uncover that the extra particular they get the higher. For instance, “Tee Shirts” as a search string has a search quantity of 1k-10, a really excessive degree of competitors, and a value per click on (CPC) of $5.13 on the excessive finish. Aside from being a really generic key phrase, it has a really excessive price ticket.

Focus on what are referred to as long-tail key phrases. These are extra descriptive search phrases which are normally 3-5 phrases lengthy. They are extra in sync with consumer intent, as somebody coming into them is aware of precisely what they’re in search of. Take the above instance, if somebody is in search of a “crimson white and black graphic tee shirt”, they’re looking for one thing particular that they need. As an additional benefit, this search string solely has a value per click on of $1.61 on the highest finish. They can get round 3-4 clicks for the worth of 1 if the chosen key phrase was  “tee shirts”. 

Another useful gizmo for Keyword analysis is Google Trends. It permits customers to discover and analyze the preferred subjects on Google by evaluating searches and key phrases. For instance, during the last 12 months, “lengthy sleeve shirts” and “graphic tees”  have each seen a 50% rise in search queries. Take benefit of this data when organising product advertisements. 

Google Trends for Ecommerce

Focus on discovering adverse key phrases that shouldn’t be ranked for. A very good instance of that is “Bulk” if promoting particular person objects, don’t waste advert spend on somebody in search of bulk merchandise. 

Another highly effective device for key phrase analysis is Spyfu. This features as a key phrase analysis device that lets customers see what their rivals are doing and what key phrases they’re using for his or her pay-per-click campaigns.

Spyfu for efcommerce

Step 2: Setting Up Ads

Once the key phrase technique has been selected, it’s time to arrange Google PPC advertisements. The first step on this course of is to outline advert goals, as an eCommerce enterprise, the best choice is to decide on a “Sales Campaign”.


The subsequent step in organising Google Ad is deciding on a marketing campaign sort. There are a number of completely different choices which are viable. 

Google Ads for Ecommerce

For eCommerce companies, we propose utilizing Shopping Performance Max Ads. The purpose is that purchasing advertisements will put merchandise proper in entrance of individuals in search of the precise product. 

To run Google Shopping Ads (in addition to reap the benefits of free product listings), arrange a Merchant Center account to get the merchandise into Google.

This is an instance of Google Shopping Ads.


Performance Max Ads have seen a latest push by Google because the advisable advert sort for eCommerce companies. Google started routinely transferring current Smart Shopping campaigns to Performance Max campaigns in July 2022. It features as each sort of Google advert in a single. 

Smart Shopping Google ads

Consider organising a branding marketing campaign, a competitor marketing campaign, and a remarketing marketing campaign.

  • Branding Campaigns goal key phrases associated to the model. (Ex. model identify, a part of the model identify, and so forth.)
  • Competitor campaigns goal key phrases associated to rivals. (Ex. Target, Walmart, & Amazon) 
  • Remarketing campaigns goal individuals who have clicked on the positioning up to now. 

These campaigns assist to maximise search site visitors via PPC advertisements and are tried and confirmed strategies of promoting on the Google platform. 

Step 3: Set A funds

Once the key phrase record and how much advertisements can be operating have been decided, it’s time to determine a advertising and marketing funds. 

The rule of thumb is to multiply the associated fee per click on (CPC) by 30.4 (the common variety of days within the month) to get a every day bid funds. 

Pay Per Click Budget

Step 4: Determine The Target Audience

One key to getting extra gross sales is to choose the appropriate target market as a part of an eCommerce PPC technique. Find audiences specific to the area of interest and set their location, age, pursuits, and different demographics as properly. 

This is an instance of a target market for a sports activities complement eCommerce enterprise. 

Google Ads Target Audience


Step 5: After The Ads – Using Google Analytics for Dynamic Performance 

The job will not be completed as soon as the advert is launched – that’s solely the start! A key a part of eCommerce ppc technique ought to be advert upkeep utilizing Google Analytics. This highly effective device permits customers to see the true information behind their campaigns.

  • What demographics are clicking advertisements?
  • Where are they?  
  • What pages are they going to?
  • Where are they exiting the web site?
  • Where are they coming from? 
  • What are the click-through charges?
  • What is the Google PPC advert’s conversion price?

These analytics permit customers to regulate their target market accordingly till they discover their excellent viewers and attain their advertising and marketing targets. The key to a profitable PPC advert marketing campaign is that it’s dynamic and reactive.  Find what’s working and what isn’t utilizing Google Analytics and regulate. 

Google Analytics Snapshot at a look.

Google Analytics for Ecommerce

Social Media eCommerce Pay Per Click Strategy

Most Social Media platforms permit for PPC promoting. This consists of Facebook, Instagram, and Tik Tok, that are presently the three hottest.  However, we discover Facebook & Instagram to be the platforms advisable for companies to begin with.

We advocate making a gross sales marketing campaign to promote key merchandise instantly from social media advertisements. 

Sales advertisements will seem like this Instagram. 

Instagram sales ads

Set up demographics particular to the model’s target market with pursuits in its area of interest. Make positive to focus on the next:

  • People which have engaged with Instagram and Facebook accounts
  •  People which have visited the web site within the final x days
  •  Social media followers
  • Custom viewers with e-mail subscribers

Once one has outlined the target market curiosity, age, and behaviors, the advert will start to show throughout Facebook & Instagram in quite a lot of placements to these extra prone to have interaction with it. 

Sales advertisements will seem like this on Facebook.  

Facebook sales ads 

Let Pacific54 Create a Dynamic eCommerce Pay Per Click Strategy

Pacific54 is an aggressive digital advertising and marketing company with a group of PPC specialists to assist advertisements convert. We will get companies extra on-line gross sales via our dynamic digital advertising and marketing campaigns and reactive method to analytics. 

Our outcomes converse for themselves. We are an official Google Partner with expertise in all kinds of digital advertising and marketing channels. From PPC to content material advertising and marketing, and social media advertising and marketing, Pacific54 handles every little thing wanted for an internet enterprise to develop. 

Let’s speak. Contact us today

Recommended For You

Leave a Reply