Which keyword research tools should your business use in 2022?

Over the previous couple of years, the search engine marketing panorama has continued to evolve. Various developments—and international occasions—have come and gone, forcing digital entrepreneurs and business homeowners to adapt at each flip.

The fundamentals of search engine marketing are nonetheless the identical, although, and efficient keyword research stays the core constructing block of any profitable technique. This is why it’s so necessary to use the correct keyword research device for your business.

At Semrush, we take into account this our bread and butter.

But all kinds of different tools are additionally accessible that may improve your workflow and aid you generate spectacular natural and paid outcomes.

To level you in the correct path and spotlight a few of these wonderful tools, we created a useful “better of” compilation, highlighting the important thing advantages and pricing data of every device.

To see our breakdown of all 12, check out our full list. In the meantime, right here’s a pattern of our choices.


Question key phrases are an important supply of content material concepts and work particularly nicely on the prime of the advertising and marketing funnel. Short of placing in the effort and time to browse boards and neighborhood pages, although, it may be troublesome to know what sorts of questions your target market is definitely asking.

Which is the place QuestionDB comes in. Using your seed keyword, the device scours boards like Reddit and StackExchange to seek out associated questions. The finish result’s a wealth of matter concepts that you may use to attach with your viewers.


If you create a number of video content material, then this browser extension can assist you optimize, promote, and develop your video channel. TubeBuddy lets you discover short- and long-tail key phrases (and trending tags) particularly for YouTube, after which check and apply these key phrases to your channel.

Beyond keyword research, the device additionally provides a spread of different helpful options reminiscent of outcomes summaries, particular person video search engine marketing analytics, and location-specific search engine marketing knowledge.

Google Trends

This standard, 100%-free Google device is very helpful for exploring present and historic search developments, making it fertile floor for brand new content material concepts. Use it to discover particular keyword knowledge, or to dig deeper into broader subjects.

As nicely as offering key insights into what your viewers is trying to find, Trends lets you phase knowledge primarily based on location, matter, and time interval. This helps guarantee that you’re concentrating on the correct viewers on the proper time with your key phrases.

Semrush Keyword Magic Tool

Built on a global database of over 20B key phrases, Keyword Magic Tool lets you filter your searches primarily based on intent, query sort, SERP options, and extra. You also can leverage the extremely helpful Keyword Difficulty metric to focus on low hanging fruit.

These options assist you to uncover probably golden alternatives, discover area of interest subjects, and create content material with vital rating potential proper off the bat.

Semrush Keyword Gap

Competitor evaluation is a vital a part of any digital advertising and marketing area of interest, and keyword research isn’t any exception. The Keyword Gap tool gives a side-by-side comparability of your keyword profile in opposition to your rivals’, together with a extremely helpful breakdown of the key phrases you’re lacking out on.

This knowledge generally is a game-changer, enabling you to benchmark your self in opposition to the competitors, cowl any gaps, and—most significantly—construct a extra aggressive and well-rounded keyword technique.

Remember: If you don’t know what your potential customers are trying to find, then it’s going to be an uphill wrestle to attach with them. An efficient keyword research device should be a core a part of any digital marketer’s device field—and these 5 options are simply the tip of the iceberg.

To see our full listing of the very best keyword tools, read the full article now.


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