Kaspien Holdings Inc. (NASDAQ: KSPN), a number one e-commerce market development platform, right this moment introduced that it has been chosen because the winner of the “Marketing Automation Innovation Award” within the fourth annual MarTech Breakthrough Awards program performed by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise within the international advertising, gross sales and promoting know-how {industry} right this moment.
Kaspien’s market development platform is constructed on a knowledge engine that synthesizes 1 billion information factors each day from over 10 million distinctive merchandise. The platform offers actionable market intelligence and automation to effectively develop any model on main marketplaces comparable to Amazon. From stock administration methods leveraging machine studying, to algorithmically powered advert administration software program, Kaspien’s iterative know-how suite offers industry-leading instruments for defending, positioning, and development.
AdManager, Kaspien’s Amazon promoting software program, high quality tunes a model’s Amazon pay-per-click (PPC) advertising machine to drive unprecedented outcomes, rising gross sales whereas chopping prices to maximise profitability. Users can create customized bid administration guidelines that may bid up or down each day on the key phrase stage primarily based on any mixture of efficiency metrics. Additionally, AdManager routinely identifies and provides high-converting search phrases as key phrases to a marketing campaign to make sure continued relevancy and gross sales.
“Unfortunately, Amazon’s native promoting console lacks the power to section efficiency metrics and schedule adverts by time. AdManager is among the solely Amazon advert administration purposes obtainable to supply Day Parting,” mentioned Kaspien CEO Kunal Chopra. “This distinctive function allows advertisers to schedule PPC adverts to run solely in the course of the days and instances that ship the perfect outcomes. We are so delighted that MarTech Breakthrough can acknowledge our dedication to excellence for all of our clients and their essential and valued small companies around the globe.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, exhausting work and success in a spread of promoting, gross sales and promoting know-how associated classes, together with advertising automation, market analysis and buyer expertise, AdTech, SalesTech, advertising analytics, content material and social advertising, cellular advertising and lots of extra. This 12 months’s program attracted greater than 2,850 nominations from over 17 totally different international locations all through the world.
“Kaspien has been creating breakthrough methods and instruments to strategically broaden branding for all enterprise sizes. Especially with this newest launch, Kaspien is empowring Amazon sellers to faucet into an promoting technique that isn’t even obtainable by way of Amazon itself,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “Kaspien is a strong asset to small companies who can now put their focus again on their merchandise whereas letting Kaspien scale and handle the complexities and challenges of promoting on Amazon. We are happy to current them with our ‘Marketing Automation Innovation Award’ for 2021.”
With AdManager, AdManager customized guidelines might be set that routinely enhance each day price range for high-performing campaigns in the event that they run low, so essentially the most worthwhile campaigns by no means flip off. Additionally with their new Day Parting function, Ads may also be scheduled to run in the course of the days and instances that ship essentially the most gross sales for the perfect price.
With AdManager clients see a mean of 30 % enhance in gross sales with an as much as 50 % discount in ACOS.
