YouTube is launching a brand new sort of search outcomes web page that seems when customers search for movies by hashtag.
YouTube first launched the power to look by hashtag in 2018, but it surely by no means labored completely. Previously a hashtag search would come with content material utilizing the hashtag and different associated content material that didn’t comprise the hashtag.
Now, when trying to find a selected hashtag on YouTube on both the desktop or cellular app, customers will see a devoted web page that solely comprises movies with that hashtag.
Here’s an instance for the hashtag #web optimization:
Another manner customers can entry hashtag search outcomes pages is by clicking into any mechanically linked hashtag displayed on YouTube. Hashtags are prominently proven above video titles.
After clicking by on a hashtag, YouTube says the brand new search outcomes pages can be sorted to maintain the “greatest” movies on the prime.
I interpret that as which means greatest performing movies, as the brand new hashtag pages are stuffed with content material with excessive view counts printed by standard channels.
However, in the event you scroll down far sufficient it’s attainable you’ll discover hidden gems from smaller channels.
One of probably the most attention-grabbing parts of those new hashtag pages is the video rely on the prime. Each hashtag web page exhibits what number of channels have printed movies with that hashtag, and what number of movies there are in whole.
Not solely is that this info attention-grabbing from a curiosity standpoint, however it may be helpful to entrepreneurs and content material creators.
For instance, in the event you’re making an attempt to gauge the recognition of a subject on YouTube, you may search for the hashtag and get an concept of how a lot content material is on the market. Data from the brand new hashtag pages could additional help with the YouTube key phrase analysis methods I wrote about final week.
YouTube says it should proceed to make updates to hashtags sooner or later – which is nice to know as a result of many updates are wanted. As far as search outcomes pages go, YouTube’s new hashtag pages are naked bones because it will get.
Hashtag search outcomes are algorithmically organized in a single lengthy feed, which isn’t all the time the very best resolution for customers and solely serves to learn greater channels.
All the search filters YouTube presents for different forms of searches are gone when conducting a hashtag search. It could be a fantastic enchancment to see the identical filters develop into accessible throughout the board.
YouTube would do nicely to take notes from Twitter, the social community that pioneered hashtag search. What initially made hashtags work on Twitter is the way in which they allowed customers to observe matters in real-time.
That’s not an choice with YouTube’s hashtag search, which makes it close to not possible to find model new content material when looking by hashtag.
The new pages are an enchancment over the way in which hashtags have been beforehand grouped collectively on YouTube, however they’re missing all of the options of normal search outcomes.
My want listing for future updates contains bringing all YouTube’s search filters over to hashtag pages, and implementing a simple technique to view leads to reverse chronological order. Those updates could be useful to customers and provides extra channels a chance to get found.
Source: YouTube Help Center