3 valuable GA4 reports for SEOs

As an analyst, marketer, or Web optimization, you in all probability have some go-to reports you’re used to taking a look at in Google Analytics. You could have them bookmarked or have memorized the three or 4 clicks you should get the correct report from Universal Analytics. 

Now that it’s going to quickly develop into Google’s default analytics software, let’s take a look at how one can create three frequent and helpful reports for Web optimization in Google Analytics 4.

1. Traffic acquisition report

This one is fast and easy – just one click on within the GA4 interface will get you the Traffic acquisition report, aka the session acquisition report (there may be acquisition by each consumer and session in GA4).

Here’s the place you may shortly analyze the completely different channels bringing visitors to your website.

In the reporting UI, you’ll discover this report beneath Life cycle > Acquisition > Traffic Acquisition.

Note that this report initially defaults to make use of the Session default channel grouping as the first dimension. Still, you may change this to a distinct view of visitors acquisition if most popular. 

For instance, you may choose Session supply / medium which was a default report within the UA navigation.


You also can break this report down by extra dimensions, together with customized dimensions.

Let’s say you acquire customized dimensions in your weblog for issues like article title, article tag, article date, and so forth. This then offers me the flexibility to research article efficiency by channel.

Adding secondary dimension in the Google Analytics 4 Traffic acquisition report.

Finally, you should utilize the filter field above the desk if you wish to filter this report for simply Organic Search as a channel. 

Note that the filter field at present references each the first and secondary dimensions. Unlike UA, there may be not (but) the flexibility to filter on a single dimension in a desk.

Table filters in the Google Analytics 4 Traffic acquisition report.

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2. Google Search Console reports

If you’re utilizing the Google Search Console integration (and you need to be!), you should have a brand new assortment of reports out there to publish to your reporting navigation menu.

Once you’ve gotten this setup, you’ll see two reports: 

  • The Google natural search visitors report.
  • The Queries report. 

Note that in my screenshot under, I’ve renamed these reports (through the customization function) to be a bit extra significant to me, so they’re known as “SC: Organic Keywords” and “SC: Landing Page.”

Google Search Console reports in Google Analytics 4.

These reports present just about what you’d anticipate. The Landing web page report shows Web optimization-specific metrics reminiscent of:

  • Organic Google search clicks.
  • Organic Google search impressions.
  • CTR.
  • Avg Position.
GSC landing page report metrics in GA4.

The Queries/key phrase report reveals the identical metrics towards the precise search question (versus the Landing web page within the earlier report).

GSC Queries/keyword report metrics in GA4.

While these reports gained’t exchange your GSC knowledge, they’re a pleasant addition to GA4, particularly whenever you add secondary dimensions of net visitors when analyzing natural search knowledge.

For instance, I can break down my search queries by Device class.

GSC Queries/keyword report with Device category dimension in GA4.

3. Web optimization touchdown web page report 

I saved the most effective for final – constructing a custom-made Web optimization touchdown web page report.

In a earlier article, I lined a fast 10-step course of for creating a landing page report in GA4. The touchdown web page dimension is accessible out of the field, however there isn’t (but) an out-of-the-box report particularly for touchdown pages, so that you’ll must create it your self. 

Now, I wish to present you how one can tailor your touchdown web page report to simply present natural visitors.

Sure, you would simply add both default channel grouping or supply / medium to your present touchdown web page report. But taking a couple of moments to additional customise will prevent that click on and help you then break down your Web optimization touchdown web page report by a further dimension within the reporting UI.

Step 1: Via the Library part, create a brand new element report.

Steps for creating an SEO landing page report in GA4.

Step 2: Next, you’ll want to decide on a template to start out from. You can choose a clean template or one of many pre-populated templates. These will all begin as a replica of the fundamental report for the topic space. 

For instance, the Traffic acquisition template will likely be a replica of the Traffic acquisition report. For this state of affairs, we’ll begin with the Pages and screens template.

Steps for creating an SEO landing page report in GA4.

Step 3: Once within the report template, click on on the Dimensions tile within the higher proper nook to pick extra dimensions so as to add to the first dimension column.

Steps for creating an SEO landing page report in GA4.

Then click on Add dimension.

Steps for creating an SEO landing page report in GA4.

From the dropdown listing, select Landing web page.

Steps for creating an SEO landing page report in GA4.

Step 4: Once you’ve added the Landing web page dimension, you’ll wish to make it the first dimension within the report.

To accomplish that, click on the three dots menu and choose Set as default. Then click on Apply to avoid wasting modifications.

Steps for creating an SEO landing page report in GA4.

Step 5: Now comes the enjoyable half (the whole lot up till now was only a walk-through of creating the touchdown web page report from scratch!).

We’re going to make use of a model new function in GA4 known as Report filter to filter this touchdown web page report back to solely present us knowledge that got here from natural visitors.

Steps for creating an SEO landing page report in GA4.

Step 6: When you click on the Add filter button, you’ll discover a situation builder for your filter settings. For this explicit filter, we wish to:

  • Choose Include, which acts as an include-only operator.
  • Select the dimension we wish to filter on. In this case, the Session default channel grouping. Then choose from a dropdown listing which channels to incorporate. We’ll select solely Organic Search

Hit OK and apply. 

Steps for creating an SEO landing page report in GA4.

This will now filter the touchdown web page report back to solely present visitors that has come from natural search. 

A few different fast issues I love to do with customized reports is to alter the visuals. I choose to cover the scatter plot and alter the bar chart to a line graph. You can do that within the Charts part of the editor. 

Once you’re achieved, save the report and provides it a reputation. I’ll name this one my “Web optimization Landing Pages report.”

You’ll additionally know it is a filtered report as a result of it reveals somewhat filter icon within the higher left-hand nook of the report.

Steps for creating an SEO landing page report in GA4.

Don’t neglect so as to add this new report back to one among your report collections within the Library so it would seem in your left-side navigation bar.

Hopefully, these fast examples of frequent Web optimization reports are a useful means for you to get extra acquainted and cozy with GA4.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Staff authors are listed here.

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About The Author

Krista Seiden is the principal digital analytics marketing consultant and chief teacher with KS Digital, an analytics consultancy she based in 2019, serving to companies take advantage of their investments in digital advertising and marketing and analytics. Previously, Krista was VP, product advertising and marketing and progress at Quantcast. Prior to that, she was at Google for practically 7 years, the place she led product administration efforts throughout the Google Marketing Platform and served because the exterior evangelist for the Google Analytics suite of merchandise. Krista is a keynote speaker, practitioner, author on Analytics and Optimization, and passionate supporter of #LadiesInAnalytics. You can study extra about Krista and KS Digital over at KS Digital.

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