Mid-Senior Search Engine Marketing Manager job, Johannesburg

A breakthrough digital advertising company has an thrilling alternative for a SEM supervisor/lead.

In this function you can be accountable for the day-to-day administration of all PPC purchasers paid media, content material and channels and reporting again on these with data-driven insights. You shall be accountable for main a small staff of juniors who will help with key phrase analysis, monitoring outcomes and monitoring outcomes. As the Head of Search Engine Marketing you’ll oversee every model and the imaginative and prescient and development for every model, together with paid media technique creation, understanding and implementation, technical information sharing and problem-solving with purchasers and their inner staff. You will make sure you maximise ROI, drive visitors and clients for all our purchasers.

Key accountabilities

Digital:

• Overseeing all paid media for PPC purchasers throughout the company
• Creating and executing SEM methods for purchasers
• Forecasting with budgets and potential outcomes primarily based on budgets
• Manage a staff of juniors who help with SEM, together with hands-on coaching and suggestions
• Execute assessments, gather and analyse knowledge, and establish traits and insights with a view to obtain most ROI in paid search campaigns
• Track, report, and analyse web site analytics and PPC initiatives and campaigns
• Creating and testing audiences
• Building PPC campaigns from scratch
• Advising inner staff, juniors and purchasers on campaigns, inventive and outcomes/points
• Implementing GA4 on shopper’s web sites
• Pulling and collating knowledge from a number of sources
• Creating media plans
• Meeting and sustaining relationships with purchasers
• Being on-hand to clarify outcomes and knowledge to a shopper or colleague
• Technical help on pitches
• Manage marketing campaign bills, staying on price range, estimating month-to-month prices and reconciling discrepancies
• Optimise copy and touchdown pages for paid search engine advertising campaigns
• Perform ongoing paid key phrase discovery, enlargement and optimisation
• Research and analyse rivals and promoting hyperlinks

Requirements:

• Four+ years of expertise in digital media advertising
• Six+ years of expertise in working paid media particularly
• Google adverts licensed
• Google Data Studio and SEM Rush
• Proven expertise as a PPC Manager and working a staff
• Experience in knowledge evaluation and reporting
• Well-versed within the ideas of search engine advertising (SEM)
• Experience with google adverts: Search, show, and buying, discovery, efficiency, max, YouTube
• Working information of analytics instruments, together with the implementation of monitoring on web sites
• Up-to-date with the newest traits and finest practices in search engine advertising
• Extensive expertise with Google Tag supervisor implementations and customized occasion setup
• Comfortable navigating WordPress
• Understanding of HTML, CSS and JavaScript is a plus
• Proficiency in Excel fully important
• Analytical considering with sturdy maths expertise
• Strong laptop expertise
• BS/MS diploma in Marketing or a quantitative, test-driven discipline

Skills:

• Google Ads
• Google Analytics
• Google Data Studio
• Paid Media
• Pay Per Click (PPC)
• Search Engine Marketing (SEM)
• SEMrush
• YouTube

Posted on 13 Jul 11:46, Closing date 12 Aug