Google Trends can present a wealth of insights that may assist information key phrase and content material methods.
In this text, you’ll study a number of methods to use Google Trends to assist acquire insights for YouTube and your video content material technique.
What Does Google Trends Data Represent?
There is an effective quantity of confusion over what information is definitely represented inside Google Trends.
Google Trends doesn’t characterize precise search quantity for a particular question, however reasonably the relative recognition of a search time period.
Here’s the explanation from the Google Trends Help Center:
“Trends adjusts search information to make comparisons between phrases simpler. Each information level is split by the entire searches of the geography and time vary it represents, to examine relative recognition.”
In different phrases, relative recognition is the ratio of a question’s search quantity to the sum of the search volumes of all doable queries.
“The ensuing numbers then get scaled on a variety of 0 to 100 based mostly on a subjects proportion to all searches.”
Understanding Google Trends Data & the YouTube Algorithm
In order to efficiently use Google Trends to generate video content material concepts, it’s vital to perceive:
- How Google Trends shows information.
- The YouTube algorithm.
As talked about above, a typical false impression with Google Trends is that the software reviews on the search quantity of varied key phrase phrases and subjects.
In actuality, Google Trends reviews on normalized search information to make comparisons between phrases extra simplistic.
According to Google, the info is normalized within the following method:
- Each information level is split by the entire searches of the geography and time vary it represents to examine relative recognition.
- The numbers that end result are then scaled on a variety of 0 to 100 based mostly on a subject’s proportion, or relation comparatively, to all searches on all kinds of varied subjects.
- Various areas that present the identical quantity of search curiosity for a particular time period don’t at all times have the identical whole search volumes.
So basically, Google Trends exhibits curiosity in a specific matter from around the globe.
Want to use Google Trends to assist optimize content for YouTube?
Then it’s essential to perceive a few of the interior workings of Google’s algorithm.
YouTube’s algorithm focuses closely on particular person video efficiency. This contains:
- Click-through charges.
- Average watch time
- Number of likes, dislikes, feedback, and shares.
- How common a video is (velocity a.ok.a., fee of progress).
- How new a video is (new movies typically get desire).
- Frequency of typically a channel uploads new movies.
- User session on the YouTube platform.
How to Use Google Trends for Your Video Content Strategy
1. Use Google Trends Categories
You can use Google Trends’ class characteristic to assist see subjects that fall in step with what your channel covers.
Even in case your channel doesn’t instantly fall in-line with any of those classes, you’ll be able to see associated subjects that will nonetheless pertain.
For instance, wanting on the “meals & drink” class, you’ll be able to see that there are some overlapping subjects. Unsurprisingly, presently, COVID-19.
This is a good way to see high-level subjects that presently trending in search and establish any overlap which may be related for video content material for your channel.
If you need to see extra granular particulars about what precisely is trending inside every of those subjects, you’ll be able to click on into every of them to see related articles that may present extra insights on the specifics.
2. Look at Various Search Types
Another helpful facet of Google Trends is which you could establish trending subjects throughout varied types of search.
You may also see them by normal net search and YouTube search.
Looking at the usual Google search engine is useful for producing video content material concepts, however you will get much more insights by testing what’s presently trending inside YouTube search itself.
You might discover that some similarities in addition to variations that may show you how to to higher create video content material particularly.
You can see some similarities and variations between net search and YouTube search.
Having an much more laser-focused view on what’s trending in YouTube search, and never simply search normally, helps to prioritize your content material creation.
3. Analyze Seasonal Trends
Another factor to contemplate when Google Trends for video content material concepts is seasonal patterns.
By figuring out these, you’ll be able to schedule out your content material creation and prioritize it.
Seasonality will clearly fluctuate by matter. Some developments, we all know are positively seasonal and might due to this fact prioritize round them.
Take, for instance, “eggnog recipe”:
Other developments, are situational, and we might not have anticipated them, however can clearly get extra perception into these by Google Trends information.
Let’s check out the question “how to minimize hair.”
This is especially useful as properly, as YouTube’s algorithm will prioritize trending and up to date movies.
If you’ll be able to establish a seasonal matter, or extra of a subject that’s trending due to one thing situational, that may enormously assist to capitalize on that facet of YouTube’s algorithm.
This can then get your video in entrance of extra eyeballs.
4. Find Timely Keyword Targets
Google Trends may be significantly useful for key phrase analysis.
While, as we famous earlier, Google Trends doesn’t report on search quantity, it does report on the general recognition of explicit subjects.
Also, Google Trends will help offer you extra perception into which normal key phrases, or matter clusters, to goal due to the trended information.
You can simply see which subjects are trending upward in recognition and downward over time.
Downward: “At dwelling exercises”
Upward: “Early voting by state”
In addition, you’ll be able to have a look at the associated subjects are these well timed subjects to assist construct out optimum content material sub-topics.
5. Observe Topical Trends by Region
Google Trends will help to establish content material subjects that fluctuate in recognition by state or area.
This will help information hyper-local content material methods for local optimization purposes.
You can create helpful content material particularly aimed toward individuals in these areas:
You may also drill down additional and use a location comparability software to see any similarities or variations.
Looking at this will help you to prioritize content material by area.
If you observed even a minor or substantial distinction within the timeliness of a subject by area, you’ll be able to prioritize the timeline of the content material for these areas.
Google Trends may be very helpful for key phrase analysis, content material calendar planning, and an array of different natural duties and tasks (in addition to paid ones) – particularly in a 12 months the place trending topics and typical seasonality look completely different for many companies.