Pinterest Debuts Promoted Video Ads

Pinterest has introduced the launch a brand new kind of video promoting known as Promoted Video Ads. The new advertisements are designed as one other method to assist manufacturers drive more sales on Pinterest.

Here are 5 issues entrepreneurs must find out about Pinterest’s Promoted Videos.

1. What Are Promoted Videos

Promoted Videos are a brand new advert kind that Pinterest customers will see of their feed. For now Promoted Videos are solely obtainable on cellular, however a desktop model is predicted sooner or later sooner or later.

Promoted Videos will first seem as a Cinematic Pin, which has similarities to a GIF. Advertisers can select which photos seem in it. Clicking on that Pin leads customers to a brand new web page with Pinterest’s new native video participant.

The Promoted Videos play with sound on by default. Users can faucet to observe the video advert in full display.

Six featured pins seem beneath the Promoted Video. Pinterest is hoping that Promoted Videos will encourage customers to take motion (i.e., purchase from the model after watching their video).

Here are a few examples (from bareMinerals and Universal Pictures) of what Pinterest’s video advertisements appear to be:

2. How Much Do Promoted Videos Cost?

You should buy Promoted Videos on a CPM basis ($15 to $20 per thousand impressions). A $500,000 minimal funding is required, Ad Age reported.

You pay anytime a Pinterest person sees your Cinematic Pin for the Promoted Video, even when that person by no means views your video.

Here are the metrics Pinterest will share with advertisers about their Promoted Video:

  • Impressions.
  • Video views (and what number of watched 25, 50, 75, and one hundred pc of the video).
  • Clicks generated.

3. 12 Brands Tested Promoted Videos

Pinterest mentioned 12 manufacturers examined Promoted Videos in industries starting from meals to magnificence to leisure. Although Pinterest didn’t identify each model, they did reveal eight of them:

  • bareMinerals
  • Behr Paint
  • Garnier
  • General Mills’ Old El Paso
  • kate spade the big apple
  • Lionsgate
  • Purina
  • Universal Pictures

4. Pinterest: Videos Are 4x More Memorable

Pinterest didn’t present a lot element about early Promoted Video success tales, however cited a examine they performed with Millward Brown.

“General Mills’ Old El Paso noticed important model elevate metrics and that Promoted Video advertisements had been 4x extra memorable than a non-video advert,” in response to Pinterest.

5. How to Buy Promoted Videos

Promoted Videos are open to any U.S. or UK enterprise that works with a Pinterest account crew. Or you may sign up here.

Image Credit: Pinterest

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