More agents turning to Google Ads to win instructions

Our firm tracks property company rankings throughout paid and natural outcomes on Google and there have been quite a lot of vital demand shifts in the beginning of 2022. In our newest recommendation video for Property Industry Eye, we’ve taken a deep dive into Google rating adjustments withing the Estate Agents Leaderboards in Q1.

At the core of our findings, the market has tightened. Between January to April of this yr we’ve seen a rise of 30% extra agents turning on Google Ads to compensate. This shift is particularly seen in larger London, the place the market is extra aggressive, and on-line entrepreneurs are extra established, efficiency advertising and marketing centered and therefore the development is extra pronounced.

Watch the Video on Google Trends:

Agents concerned about understanding their native market throughout Google can get a free benchmark report from Homeflow. See your companies rating inside your county / space by signing up for a free benchmarketing monitoring report, just like the Haart instance coated within the video.

Google promoting permits property agents to seem within the high positions on Google, above the same old natural positions and google my enterprise listings. However, these adverts price on a ppc foundation which is managed by way of a bidding public sale in Google.

Competitive key phrases reminiscent of native property agent or property agent close to me have seen bidding costs enhance by 16% in little over 6 months. The price for a click on on Google for these phrases can now price a mean of £1.54, up from £1.30 in June 2021. Currently, in London, Google suggests for the search time period “property agent close to me” the highest advert can price as excessive as £8 for a click on!

Page 1 on Google has by no means been such a fierce battleground for agents!


Watch this EYE exclusive: Make Google benchmarking work for your agency

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