How to Build Your Brand on Social Media

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“Social Media Optimization for Comic Book Creators” was in all probability essentially the most academic and insightful panel I’ve lined at New York Comic Con this 12 months.

Buddy Scalera, comics author and instructor, introduced his tutorial panels to NYCC to train comics creators about surviving within the enterprise. He works as a content material strategist and marketer on prime of writing comics and heading the Comic Book School. He is captivated with serving to creators thrive and make the most effective skilled choices.

These panels are the actual life-blood of a con, apart from Artists Alley, comedian sellers and cosplayers. They supply followers and aspiring execs entry to creators who share their insights from years {of professional} expertise.

Four Creators Who Thrived on Social Media

Buddy introduced collectively creators Jason Liebig, Ruthann Thompson, Kasey Pierce and Brian Pulido to discuss how they used social media to join with their followers and promote their books.

Jason Liebig used to edit the X-Men books at Marvel and makes use of social media to promote his love of sweet. He now hosts  The Cookie Show on TV and consulted on sweet props on exhibits like Mad Men and Stranger Things. 

Ruthann Thompson co-runs Geek Chic Promotions and likewise Senior Retail Relations Manager at AfterShock Comics.

Kasey Pierce write the Science Fiction comedian sequence Norah, which has been optioned for a film. She credit social media for giving her a core fan viewers that purchased her comedian. She posted Bleeding Cool’s article about her comedian on Facebook and that acquired her a variety of consideration.

Brian Pulido is the creator of Lady Death and the previous writer of Chaos! Comics. He returned to publishing in 2007 with Coffin Comics, publishing Lady Death and Hellwitch. He interviewed retailers to perceive the present state of the retail market and opted the crowdfunding mannequin to promote straight to followers.

Build Your Brand Through Social Media

“Media used to be the area of the rich,” Buddy mentioned. “Now we are the media.”

And with that, the teachings and quotes got here thick and quick for the following hour.

Indie books are exhausting to discover. Savvy creators can use social media to construct an viewers, which is what the panelists have finished efficiently.

“Social media is just not a talking-at platform however a talking-to platform,” they mentioned.

Kasey Pierce emphasised that you just create your model by way of social media. “You promote the model, you promote the e book.”

“You create your profession,” Ruthann mentioned. “Your profession does not outline you.”

To have good press, you could have to preserve posting.

Jason encourages each professional to share their promotions. Share your press, share what you are enthusiastic about to your neighborhood in order that they could be excited. You are defining what your pursuits are and attracting a neighborhood with the identical pursuits.

Buddy emphasised that you’ve got be your greatest promoter. Take Todd MacFarlane. He bragged about all of the awards, gross sales, success that Spawn and his comics profession earned, however typically in a humorous approach. He made it work.

Kasey agreed – you could have to be your individual hype man however have a humorousness about it. Take a display seize and present the quotes for all to see.

On Facebook, it’s best to put the textual content within the feedback since Facebook does not need folks to click on away. This ensures a very powerful info is within the submit and the reader does not have to go elsewhere to discover it.

Bottom line: go the place persons are!