What is pay-per-click marketing?. Pay-per-click marketing strategy | by Abiodun Dabiri | Aug, 2023

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Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. In PPC, advertisers bid on keywords or phrases related to their product or service, and their ads are displayed in a prominent position on a search engine results page (SERP) or other website when someone searches for those keywords or phrases.

For example, if an advertiser bids on the keyword “shoes,” their ad may be displayed at the top of the SERP when someone searches for that keyword. The advertiser is only charged when someone clicks on their ad, so they have control over their advertising costs.

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PPC can be an effective way to drive targeted traffic to a website, and it can be especially useful for businesses that want to increase brand awareness or drive immediate sales. However, it can also be competitive, and it requires careful planning and management to be effective.

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