Google’s SEO Best Practices Summed Up in New Video

The newest episode of Google’s Search for Beginners video sequence goes over one of the best (and worst) practices for SEO.

As the title of the sequence suggests, one of the best practices defined in the video all contain beginner-level ways. So you could be accustomed to a lot of this already.

It’s additionally price noting that Google’s recommendation in this explicit video is meant for enterprise homeowners – particularly those that use their web site to promote merchandise.

Here’s a fast recap of the video’s details.

Google’s SEO Best Practices for Beginners

“SEO is about utilizing the proper phrases and serving related data to your potential prospects in your web sites,” Google says in the video.

That might be completed by ensuring your web site has helpful details about issues comparable to:

• Inventory
• Selection
• Pricing
• Location
• Store hours

When it involves product pages, Google recommends utilizing pictures together with an outline that features key phrases comparable to model names, colours, and identify of the merchandise itself.

See: A Guide to On-Page SEO for Ecommerce Websites

Other, extra basic, greatest practices embrace:

• Create brief, significant web page titles
• Use web page headings that convey the topic of the web page
• Have an in depth ‘About Us’ part that features contact data, a enterprise description, and international locations the place you use.
• Use descriptive alt textual content on pictures

See: A Complete Guide to SEO: What You Need to Know in 2020

Google’s SEO Best Practices: Things to Avoid

In addition to advising website homeowners on what they need to do with regard to SEO, Google factors out some issues to keep away from.

Without getting too particular, Google tells website homeowners to avoid “black hat” methods which might be designed to deceive indexing algorithms.

“Google has some ways to detect methods that intend to govern search rankings. These safeguards assist be certain that search outcomes stay related and correct for customers. As such, most of those black hat methods don’t work.”

See: SEO Tactics: Black Hats, White Hats, Gray Hats & ‘Asshats’