Google Won’t Penalize Your Site For Not Nofollowing Affiliate Links

Google’s John Mueller confirmed once more that Google will not possible penalize or give your website a handbook motion if you don’t add a nofollow or rel sponsored attribute to your affiliate hyperlinks. He stated this on the 31:58 mark on this previous Friday’s video.

The query was “Would I be penalized if I do not set the rel sponsored or rel no observe for my affiliate hyperlinks?” John responded “Probably not.”

John did add that’s is finest follow to do add a nofollow or rel sponsored to the hyperlink, as we coated in February 2020, Google prefers we use rel sponsored on affiliate links. John stated “So from our viewpoint, affiliate hyperlinks fall into that class of one thing monetary connected to the hyperlinks, so we actually strongly advocate to make use of this setup. But for essentially the most half if it does not come throughout as you promoting hyperlinks, then it is not going to be the case that we might manually penalize a web site for having affiliate hyperlinks and never marking them up.” He added “It is a finest follow and I strongly advocate doing that, nevertheless it’s not one thing the place I’d say we’ll go off and manually take motion on these websites.”

Here is the embed the place John stated this:

Why will Google not penalize a website if it doesn’t put a nofollow on these hyperlinks? Well, Google already treats most affiliate links as nofollowed even when they don’t have the nofollow on them. This contains Amazon affiliate links and others. In reality, nearly ten years in the past, Matt Cutts just about said the same thing:

Here is how Glenn Gabe summed it up on Twitter:

Forum dialogue at Twitter.

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