Google’s John Mueller mentioned that not all hyperlinks are given full weight and doesn’t cross the complete indicators it could probably cross. Instead, Google may not cross any weight from the hyperlink or would possibly cross partial weight from the hyperlink.
John mentioned this on this previous Friday’s video hangout on the 1:23 minute mark the place he mentioned “we do not give each hyperlink that we discover full weight.”
Here is the transcript:
I feel the query is, how does Google acknowledge paid hyperlinks? From our viewpoint, we take loads of various things under consideration, we do not give each hyperlink that we discover full weight.
So even when we aren’t certain, one thing will be someplace in between. But it’s a lot of issues we take into consideration there. It is not only if somebody reported it as a paid hyperlink as a result of random folks on the web report loads of issues that are not essentially true. But on the identical time typically there’s helpful info.
So there are loads of issues that come collectively with reference to paid hyperlinks.
Here is the video embed:
Forum dialogue at YouTube Community.