Whether you’re a faithful TikToker or brand-new to the scene, we’re right here to show you how to get essentially the most out of the platform.
Growing your TikTok account and boosting your online business requires extra than simply catchy songs, intelligent filters, and an insatiable urge for food to dance. You want TikTok advertising and marketing know-how—and we’re right here to show you how to discover it.
This information to TikTok advertising and marketing methods will reply your burning questions: when to submit on TikTok, how usually to submit on TikTok, how to work with TikTok influencers, and extra.
Ready to skyrocket your TikTok development? Let’s get began. First, let’s perceive slightly bit extra in regards to the TikTok platform and the way it may also help your online business. Then, we’ll get into our favourite TikTok advertising and marketing methods.
What Is TikTok, and Why You Should Care
It’s OK—we gained’t make you ask. TikTok is an up-and-coming social media platform that launched (in its current kind) in 2018. We say up-and-coming as a result of the platform is in its relative infancy in contrast to Instagram, Facebook, and Twitter, who’ve all been round for effectively over a decade now.
TikTok lets customers create, share, and watch brief movies. Unlike different platforms, it’s a video-only app.
Have you used Instagram Reels but? If so, the platform features very equally to that—simply as Instagram Stories carefully resembles Snapchat’s whole platform.
So, why ought to an entrepreneur such as you spend their time and power on TikTok? Good query. It turns on the market are a ton of TikTok advertising and marketing alternatives on the platform that might catapult your online business development.
- Gen Z User Targeting: If your viewers is Gen Z, TikTok is the place to be. It’s now even more popular than Instagram amongst Gen Z customers.
- User Engagement: TikTok has the highest engagement of any social media app, with the common consumer session virtually as excessive as 11 minutes. Hook TikTok customers along with your content material, and there’s a very good probability they’ll stick round to watch extra.
- In-App Shopping: TikTok is a money-driver when it comes to influencing digital spend. 67% of TikTok users stated the app impressed them to store (even when they weren’t planning on it).
- Brand Connection: 73% of TikTok users really feel deeper connections with manufacturers they work together with on the platform. Want to create relationships along with your prospects? Use TikTok.
14 Punchy TikTok Marketing Strategies
Most TikTok customers don’t go to the platform for information, updates, or purchasing—they go to giggle, smile, and have a very good time. However, that doesn’t imply your online business or tech startup doesn’t have a spot on TikTok. It simply means you want to be a bit extra intelligent with the content material you submit.
Once you’ve nailed your TikTok content material technique, it’s time to begin rising your viewers, attain, visitors, and (hopefully) gross sales. Below, we’ve outlined 13 TikTok advertising and marketing methods to show you how to make it occur.
You don’t want to strive all the methods (that’d take some time). Instead, we suggest selecting a handful, experimenting, and seeing what occurs. Like what you see? Replicate your success. Looking for extra development? Try extra of those TikTok advertising and marketing methods.
1. Post on the Best Time on TikTok
Want to know when to submit on TikTok? Don’t all of us. The reply is a bit irritating, and also you in all probability already see it coming. The greatest time to submit on TikTok is…effectively, it relies upon.
Your business and viewers all influence when somebody is probably to open up TikTok and interact along with your content material. Think about it. A university scholar will likely be on the app at totally different instances than a full-time worker or mom of three children.
While there’s no common greatest time to submit on TikTok, Influencer Marketing Hub did a little bit of analysis to provide you with a very good place to begin. Start with the next numbers and tweak them as you analyze your personal analytics and viewers engagement:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
While the timing is noteworthy, what’s extra vital is the consistency and understanding how usually to submit on TikTok. More on that subsequent.
2. Get Into a Rhythm and Be Consistent
How usually must you submit on TikTok? Every day? Twice a day? What about as little as as soon as every week?
Well, there’s no magic quantity. Some accounts see nice engagement from posting a number of instances per day, whereas others can see loads of TikTok development by simply posting as soon as.
Don’t fixate on a quantity—give attention to consistency. It’s extra vital that you simply get on a daily publishing schedule than haphazardly hitting your purpose by posting sporadically all through the week or month.
TikTok r(*14*), so we recommend beginning there. Watch your analytics. If posting 4 instances a day yields you an identical development and engagement as posting 2 instances a day, don’t waste time creating the additional content material. Keep it easy.
3. Work with TikTok Influencers
TikTok influencers have enormous audiences, large attain, and top-notch engagement. Working with one in all these stars can usually yield higher outcomes than a pay-per-click (PPC) commercial.
But, the place do you begin? Fortunately, TikTok has made it straightforward for you to discover influencer companions and measure your outcomes.
Head over to the TikTok Creator Marketplace to begin sifting by influencers. You’ll have the ability to see their viewers demographics corresponding to age, gender, TikTok utilization, and typical units to be taught in the event that they’re the precise match for you earlier than you make investments your hard-earned cash.
These influencers know what they’re doing, so don’t panic if you happen to don’t have a TikTok content material technique nailed down but. Give them the product and slightly little bit of route, then get out of the best way—they’ll make the magic occur.
4. Niche Down to TikTok Microinfluencers
Can’t afford a TikTok influencer like Tyler Brown or Zach King? No downside. A TikTok microinfluencer could be a greater match in your model anyway. A microinfluencer is rather a lot like a typical influencer—they’re on only a smaller scale.
Microinfluencers have a tendency to have follower counts within the hundreds as a substitute of the tens of millions. However, smaller doesn’t imply worse. Their miniature communities usually assist them work together extra intimately with their viewers, boosting belief and engagement.
TikTok microinfluencers have a tendency to be extra budget-friendly, too. You can at all times experiment with them for a smaller price to see how the partnership pans out. If you want what you see, you possibly can both work with extra microinfluencers or contemplate a one-time engagement with a big-time TikTok influencer.
5. Master TikTok web optimization
TikTok has over 1 billion customers posting and sharing content material. If you need your movies to get consideration, you’ll want to grasp TikTok SEO (web optimization):
- TikTok Hashtags: Use related trending hashtags along with your submit to expose it to a bigger viewers. Do your analysis to discover long-form hashtags with low competitors the place your content material can truly rank on the prime fairly than getting buried beneath hundreds of different movies.
- Naming Conventions: Use a profile identify that’s straightforward for customers to seek for and discover. If you submit freelance writing ideas, embrace “freelance” and “writing” in your identify and about part to enhance your discoverability.
- Engagement: web optimization begins with creating content material that customers love. Your purpose ought to be to get new customers to watch your content material (from starting to finish) and watch extra of your movies. If you possibly can obtain that, then the TikTok algorithm will begin spinning in your favor and assist your content material take off.
6. Advertise on TikTok
TikTok has varied promoting choices to show you how to attain your targets. Whether you need to drive visitors to your web site, discover new leads, or develop your viewers, the platform has sturdy promoting capabilities.
Choose a purpose, fine-tune your viewers, determine your finances, design your advert, and voilà—you’re prepared to launch your TikTok advert.
You can use in-feed adverts, branded hashtags, prime view adverts, branded results, and model takeovers to attain your target market. In-feed adverts are essentially the most simple, and that’s the place we suggest you begin.
Keep it easy, and observe the format of typical non-ad consumer posts. Remember, folks don’t come to TikTok to be taught or store—they arrive to giggle and play. If you want concepts, try the TikTok Business Inspiration web page. It’s filled with real-life TikTok adverts from companies huge and small.
7. Beat the Trends
TikTok is a spot the place trending movies win, and previous content material “is like so final week.” However, staying on prime of the most recent tendencies and creating content material related to your model is much from straightforward.
Need assist recognizing the tendencies earlier than they’ve gone mainstream? We suggest Exploding Topics. Exploding Topics’ function is to “floor quickly rising matters earlier than they take off.” Use this software to determine tendencies which are selecting up steam and others which are slowing down.
For instance, as of March 2022, “TikTok made me buy it” (a fad blaming the platform for a purchase order) continues to acquire momentum. You might nonetheless soar on this bandwagon and capitalize on the development.
On the opposite hand, the subject “TikTok recipe” is beginning to cool off. It noticed its peak curiosity and engagement again in January of 2021, and also you’re in all probability higher off creating different content material at this level.
8. Understand Your Target Audience
TikTok has over 1 billion customers—you possibly can’t create content material that each one of them will love. Some search for canine movies, whereas others need to watch celebrities dance.
Learn about your target market. The extra you already know about their demographics, psychographics, and pursuits, the higher you’ll have the ability to create content material tailor-made particularly to them.
Defining your goal market can even show you how to stretch your advertising and marketing spend. You don’t have limitless time or cash to create movies, work with influencers, or pay for adverts. Better concentrating on means extra effectivity, main to a better return on funding (ROI) on TikTok.
9. Monitor Your Analytics
Keep monitor of how all of your content material performs. Check in repeatedly to see why your engagement could be hovering or dropping.
Did a particular video go viral? Dissect it to be taught what made it totally different from the others. Was the content material distinctive, or did you submit at a sure high-performing time? Or is it presumably a mixture of each.
The sooner you discover your components to success, the extra persistently you’ll have the ability to construct content material that drives engagement, visitors, and extra followers.
Don’t simply search for success indicators, although—additionally, search for what doesn’t work. Analyze your epic fails to see what went fallacious. Did the content material fall brief, or did you submit at a horrible time? Could it probably do higher if you happen to reposted it at a special time with new hashtags?
10. Test New Ideas (Read: Have Fun)
TikTok is all about entertaining and having enjoyable—don’t take your self (or your model) too critically. Sing, dance, and reference popular culture. Every model has area for being a bit extra artistic. Don’t restrict your self since you’re supposed to be skilled.
For instance, have a look at Slack’s brand-new TikTok account. They may very well be boring and stiff (like most publicly traded corporations), however they made their intro video cute and witty.
Experiment with new concepts. Play round with filters, add stickers, and select some dance-inducing music. It’s all a part of being on the TikTok platform.
11. Go Live
Lights, digital camera, motion. Like most social platforms, TikTok has a live-streaming characteristic. However, you’ll want to be 16 years or older and have 1,000+ followers to unlock this software.
Live-streaming on TikTok is means totally different from the platform’s 15-second clips—make the most of this new artistic area. Host Q&As, carry out tutorials, and interact along with your group in real-time.
Use your TikTok analytics to be taught when your viewers is probably to be on the platform. You don’t need to go reside when everyone seems to be busy.
12. Engage with Your Community
TikTok is a group. If you need to be adopted, observe different accounts. If you need feedback and likes, remark and like different movies.
Connect within the feedback and hear to your viewers’s suggestions. We suggest responding to each remark and message (not less than whereas it’s possible). This engagement will hold customers coming again for extra, and it creates a connection along with your model that will get customers to inform their pals, associate, or mother about it.
Ask your viewers what sort of movies they need to see. While it’s advantageous to go along with your intestine and produce what feels proper, wouldn’t it’s good to hear out of your viewers about their pursuits?
Consider utilizing a reside stream to study your viewers, after which use these insights in your upcoming movies. Watch your analytics to see if it resonates along with your viewers—if it does, you’ve struck gold.
13. Use Closed Captions (When Possible)
Including textual content in your movies isn’t nearly enhancing inclusivity and accessibility (although that’s motive sufficient alone). Adding captions to your TikTok movies increases impressions by 55.7%.
Many folks go to TikTok, Instagram, and YouTube and devour content material with out ever turning on the sound. Cater to this viewers with movies tailored for them.
Another trending characteristic is TikTok’s text-to-speech. TikTok will routinely do a voiceover in your displayed textual content. Some folks hate the default voice, however others discover it provides to the expertise. If you will have the capability and assets, do your personal captions with a customized voiceover.
14. Cross-Promote on Other Channels
Post your TikTok movies on different platforms. For instance, you possibly can submit your TikTok movies to Instagram or YouTube to affect your followers there to go examine you out on TikTok. This is a implausible technique if you have already got an present following on different channels.
However, watch out about what you cross-promote on different platforms. Your hilarious dancing video on TikTok won’t achieve this effectively on LinkedIn.
Grow Your Business with a Multichannel Approach
TikTok is nice, nevertheless it’s solely a single software in your multichannel advertising and marketing shed. You nonetheless have Instagram, Facebook, YouTube, electronic mail, blogs, and extra. Mastering every requires expertise and know-how—and we may also help you with each.
Check out our library of free courses to discover step-by-step directions to be taught the abilities you want to develop your online business: whether or not that’s launching worthwhile Facebook adverts, writing irresistible copy, or making a cohesive content material advertising and marketing plan.
Sign up for your first course today and uncover how to skyrocket extra than simply your TikTok development.
https://foundr.com/articles/advertising and marketing/tiktok-marketing