Optmyzr Expands Amazon Ads Capabilities Within Its Full Pay-Per-Click Management Suite |

LOS ALTOS, Calif., Dec. 9, 2021 /PRNewswire-PRWeb/ — Effective pay-per-click advertising and marketing in 2021 requires advertising and marketing professionals to be more practical, environment friendly, and assured as they handle advertisements throughout a number of channels. Today Optmyzr is unveiling vital enhancements to its Amazon Ads management capabilities as a part of the Optmyzr PPC Management Suite. New performance places better automation and visibility into the arms of at present’s PPC professional. Optmyzr now presents its Amazon Ads capabilities standalone or as a part of the Optmyzr PPC Management Suite to work together with managing advertising and marketing packages.

The new Optmyzr capabilities broaden on current bid administration capabilities for Amazon Ads by way of Optmyzr Rule Engine. Today’s announcement showcases further highly effective capabilities throughout the Optmyzr system, permitting PPC professionals to handle particular person channels or a number of channels via one toolset. Rule engine methods could be simply arrange utilizing a wizard-driven device making an allowance for customizable thresholds towards key advertising and marketing metrics. Powerful, superior performance permits the consumer to set the logic as soon as after which Optmyzr does the work within the background.

The new Amazon Ads performance additionally gives better visibility via new dashboards that present a broader vary of KPIs, together with multi-account reporting. The expanded reporting is very customizable, permitting the consumer to pick out from necessary metrics whereas providing simply crafted comparisons amongst campaigns and channels.

New extremely customizable alert features particular to Amazon Ads could be set to inform a PPC professional when account KPIs go off monitor or cross sure thresholds that require consideration.

Optmyzr additionally created new Amazon Ads-specific controls for product and placement focusing on to energy up high-performing campaigns and forestall overspending on decrease performing ones. This new performance expands on the core Amazon Ads options in Optmyzr launched in 2020, which use Rule Engine to handle bids and key phrases inside Amazon Ads campaigns and permit a PPC account supervisor to simply toggle advertisements on or off for fast response. The new, expanded automation helps foster even better effectivity.

Optmyzr has additionally added new key phrase administration instruments to assist PPC account managers and AdOps specialists uncover new key phrase alternatives, offering concepts for optimistic and unfavourable key phrases and the right way to handle them particular to Amazon advertisements.

Finally, Automated Bid Management from Optmyzr – one other enlargement from the core Amazon Ads performance launched in 2020 – permits the PPC professional to spend extra time specializing in technique whereas Optmyzr mechanically observes and adjusts bids within the background. This performance has been a core factor of the Optmyzr Suite for different channels, however now could be obtainable for Amazon Ads administration throughout the similar suite.

“Digital advert spending is now surpassing conventional advert spend throughout many areas of on-line retail, making PPC advertising and marketing professionals extra important than ever,” stated Frederick Vallaeys, co-founding CEO of Optmyzr. “We are dedicated to offering PPC professionals with highly effective automation layering instruments that transcend what’s obtainable within the main promoting options. By making it potential to handle packages throughout channels from one device, PPC professionals can now be rather more environment friendly and efficient for the manufacturers they signify.”

The expanded Amazon Ads performance is now usually obtainable throughout the full Optmyzr PPC Management Suite.

About Optmyzr

Silicon Valley-based Optmyzr was based in 2013 by a staff of former search engine executives who helped set up ppc advertising and marketing. The staff has been concerned in PPC for the reason that Nineteen Nineties and has grown via its unwavering dedication to empowering PPC specialists to ship world-class ends in a fraction of the time. Optmyzr has been acknowledged because the Best PPC Management Suite consecutively within the US Search Awards, Canadian Search Awards, UK Search Awards, and the Global Search Awards. The firm now serves hundreds of shoppers from areas on 4 continents. More details about Optmyzr is obtainable at http://www.optmyzr.com.

Media Contact

Joe Thornton, Aimclear, +1 (612) 355-9692, [email protected]


SOURCE Optmyzr


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