The web’s obsession with creator {couples} is a cultural phenomenon that’s hardly ever mentioned, however Jellysmack’s information proves it’s a quickly rising phase. Currently, the corporate has practically 30 video creator {couples} in its unique Creator Program—a partnership that helps creators develop their viewers throughout a number of social media platforms.
In 2020, {couples} in Jellysmack’s Creator Program generated 10.3 billion video views on Facebook alone. In reality, content material produced by Creator Program {couples} over-indexes in efficiency – representing roughly 20% of all social video posts however 34% of whole views.
There additionally appears to be a correlation between Valentine’s Day and curiosity in {couples} content material. Popular sweethearts Montana & Ryan have attracted over 10 million views on TikTookay within the final seven days alone, up practically 50% from the week prior. The devoted duo of Charles & Alyssa Forever has skilled a 279% surge in views on TikTookay inside the final month. Last 12 months alone, Charles & Alyssa‘s content material generated 2.8 billion views and 40 million cross-platform engagements, with their prime performing video of 2020 “Every Time My Girlfriend mentioned ‘I Love You’ I Gave Her $100” garnering practically 60 million views on Facebook alone.
Why the fascination? Jellysmack finds that audiences love seeing probably the most profitable creator {couples} pull intelligent pranks on their unsuspecting companions together with Derek Deso (7.65 million followers on Facebook), Riss & Quan (4.7 million followers on Facebook), and Adi Fishman (1.8 million followers on Facebook), who’re all recognized for pushing their beloved one’s buttons. Jellysmack’s Creator {couples} collectively posted greater than 4,000 unique movies on Facebook in 2020 and practically 25% of them have been prank movies.
“The {couples} in our Creator Program produce a few of Jellysmack’s most-watched content material,” says Amber Tarshis, Chief Marketing Officer at Jellysmack. “I feel that creator couple movies overperform as a result of followers take pleasure in dwelling vicariously by way of their antics and infrequently discover themselves speculating about the kind of response their very own companion would have in the event that they have been the one enjoying the tips. The extra you possibly can reside vicariously by way of a creator’s content material the extra partaking it turns into.”
Outside of the pranking area, the married couple behind cooking present Hellthy Junk Food has savored their Jellysmack-led growth to Snapchat that has earned them over 200k subscribers and over 170 million views in simply 45 days. Audiences have additionally fallen for travel-focused husband and spouse workforce Kara and Nate, whose movies have earned practically 5 million views within the final 7 days and practically 27 million views within the final month on Facebook, up 34.5% from the earlier month.
For extra info on Jellysmack and to be taught extra about how the corporate companions with among the world’s strongest creators, go to jellysmack.com.
About Jellysmack
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most gifted video creators by way of expertise. The firm’s proprietary video optimization instruments and information drive social viewers development, unlocking new income streams and amplifying monetization. Currently residence to over 100 influential Creators together with PewDiePie, Brad Mondo, and Bailey Sarian, Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTookay, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal unique content material channels in soccer (“Oh My Goal”), basketball (“House of Bounce”), gaming (“Gamology”), and extra. Combined Jellysmack-managed content material boasts 10 billion international month-to-month video views and a cross-platform attain of 125 million distinctive U.S. customers, reaching practically 45% of all Americans and making it the third largest U.S. firm in month-to-month social media viewers. To be taught extra, go to jellysmack.com.
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