Cloudinary Extends Media Optimizer Offering, Brings the Immediate Power of Fast and Flawless Visual Content to Small Businesses

SANTA CLARA, Calif.–()–Cloudinary, the media expertise platform for a lot of of the world’s prime manufacturers, in the present day introduced that its no-code Media Optimizer product is now obtainable to self-serve customers. All customers can join Media Optimizer instantly from Cloudinary’s website and start utilizing the product immediately through each free and paid plans. The new providing makes it simple for any person to routinely optimize and ship their visible content material, corresponding to photos and movies, with little to no guide work required.

The rise of the visible financial system was accelerated significantly by the pandemic as evidenced by knowledge from Cloudinary’s third annual State of Visual Media Report which revealed a dramatic improve in demand for and consumption of video, together with a doubling of video views and a 140% progress in bandwidth in Q2 2020 alone. This rise in urge for food for visible content material presents a problem for anybody managing photos and movies which now account for greater than 50% of web page weight in most web sites and apps. This progress additionally instantly impacts internet and app efficiency leading to greater web page load instances, sooner bounce charges and fewer conversions. To harness the energy of visible media and remove inherent challenges, manufacturers should correctly optimize their visible content material to ship a compelling expertise to each customer.

“The means to ship a powerful visual-first expertise with high-quality photos and movies is paramount for any enterprise in the present day, together with small to midsize firms who usually lack the assets to handle what is usually a time-consuming but important half of the enterprise,” mentioned Nathan Kelley, Managing Director, Media Optimizer at Cloudinary. “We’re thrilled to lengthen our Media Optimizer providing to assist manufacturers of all sizes extra simply deploy visually interesting, multi-channel experiences to enhance buyer engagement and conversions.”

Since its launch in March, dozens of manufacturers have chosen Media Optimizer to ship visually participating experiences rapidly and at scale, regardless of the place their content material is seen together with Active Sports, Best&Less, Kmart Australia, Piping Rock, and PriceTravel.

When visitors peaks happen, sustaining website efficiency turns into difficult; web page load instances spike and it turns into tough to assure a high-quality person expertise. An even greater roadblock occurred this yr when Google applied Core Web Vitals like Largest Contentful Paint (LCP) which means unoptimized photos now instantly influence the natural visitors a model can earn from Search Engine Results Pages. Media Optimizer solves these challenges by automating picture and video optimization and supply in the format and high quality finest fitted to every end-user machine, browser, and connection velocity.

With Media Optimizer self-serve customers can:

  • Start utilizing Media Optimizer inside minutes of sign-up
  • Benefit from an intuitive setup expertise together with a simple connection to present picture and video storage
  • Have photos and movies delivered in optimum codecs, high quality, and sizes based mostly on their machine, browser, and connection velocity routinely with none guide intervention or URL parameter changes

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About Cloudinary

Cloudinary’s mission is to empower firms to ship visible experiences that encourage and join by unleashing the full potential of their media. With greater than 50 billion belongings below administration and greater than 8,000 clients worldwide, Cloudinary is the business commonplace for builders, creators and entrepreneurs wanting to add, retailer, remodel, handle, and ship photos and movies on-line. As a end result, main manufacturers like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing vital enterprise worth in utilizing Cloudinary, together with sooner time to market, greater person satisfaction and elevated engagement and conversions. For extra info, go to

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