YouTube Improves Content Discovery With ‘New to You’ Feed

YouTube is including a brand new function to the cellular homepage that’s designed to assist customers discover extra content material they haven’t seen earlier than.

In flip, this could assist channels get extra movies found by folks outdoors of their current viewers.

The function is named “New to You” and, because the title suggests, it curates a feed of content material that’s new to the person consumer.

YouTube customers are reportedly voicing complaints that their residence feeds are getting stale with the identical kinds of suggestions.

In response, YouTube constructed New to You, which permits customers to discover past their typical suggestions and browse several types of movies which are associated to their pursuits.


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Here’s extra about New to You and the way it will assist get content material in entrance of extra viewers.

YouTube’s ‘New To You’ Feed

YouTube’s new function will present up on customers’ cellular residence pages in two methods.

The first manner, which YouTube refers to as New to You on refresh, seems on the entrance of the subject carousel on the highest of the display screen.

When customers faucet on it they’ll see an entire new set of suggestions that includes content material they haven’t seen earlier than.


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The second manner customers will encounter this function is on immediate.

New to You on immediate triggers after customers scroll far sufficient down their feed with out discovering one thing to watch.

YouTube Improves Content Discovery With ‘New to You’ Feed

An choice instantly within the feed will invite customers to faucet into the New to You feed. It will take customers into a brand new set of exploratory suggestions the place they’ll uncover new kinds of movies.

New to You vs Explore Feed

YouTube makes some extent of noting that the New to You feed is completely different from the Explore feed.

Explore helps viewers on YouTube uncover content material in particular verticals like gaming, or magnificence, or content material that’s trending worldwide.

Explore isn’t essentially customized to particular person customers, and the suggestions don’t take customers’ pursuits under consideration.

The New to You feed, alternatively, is customized.

With this function YouTube is aiming for a steadiness between content material customers will like, plus content material that could be a little outdoors their common viewing habits.

While customers can definitely discover new movies from quite a lot of creators in Explore, it’s not tailor-made to their viewing historical past.


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Everyone sees the same set of suggestions in Explore, whereas the New to You feed is exclusive to every consumer.

For extra, see the announcement beneath:

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