Google’s John Mueller on Optimizing Images for Search Results

In the most recent instalment of the Ask Google Webmasters video collection, John Mueller goes over a collection of ideas on optimizing photographs for search outcomes.

Before going over the technical particulars of picture optimization, Mueller asks web site homeowners to take a step again and take a look at the larger image. Don’t optimize photographs simply for the sake of optimizing them.

Mueller recommends beginning off with a plan. Consider the way you need to be present in picture search outcomes and the varieties of queries folks would possibly use with the intention to discover you that approach.

Once you might have that nailed down, take into consideration how your web site may be helpful to individuals who discover it after looking for your photographs. After planning the way you’re going to optimize photographs for searchers, you’ll be able to transfer onto optimizing for the search engine itself.

Technical Considerations

When it involves technical optimization of photographs, Mueller lists these as crucial particulars:

See the total video with Google’s John Mueller down beneath: