Hazanov will lead worldwide enterprise growth for the tech-driven creator firm.
LOS ANGELES, Aug. 5, 2021 /PRNewswire/ — Jellysmack, the worldwide creator firm, broadcasts the addition of Youri Hazanov to its management crew as Head of International. Hazanov joins the fast-growing tech enterprise with a decade of expertise after overseeing the worldwide launch of YouTube in over 20 international locations.
This information reinforces Jellysmack’s dedication to a world growth technique introduced upon the closing of its Series C spherical in May 2021. Hazanov shall be growing the Jellysmack enterprise in key markets throughout Europe, Asia-Pacific, the Middle East, and Latin America.
“When I began at YouTube in 2010, the bulk of creators had been primarily based within the U.S.,” stated Hazanov. “Ten years later, the bulk had been worldwide. There’s a large alternative for Jellysmack to succeed in these worldwide creators, and I’m thrilled to be main the cost.”
Hazanov’s focus shall be signing new worldwide creators to the Jellysmack Creator Program, an answer that leverages the corporate’s proprietary AI expertise and first-party information to assist particular person video creators develop their audiences throughout a number of social platforms. The Creator Program at the moment has over 250 creator companions, together with megastars PewDiePie, MrBeast, and Cauet, plus fan favorites like Patrick Starrr, Bailey Sarian, and Nas Daily. Jellysmack makes use of its expertise and crew of consultants to edit, optimize, and distribute movies onto Facebook, Instagram, Snapchat, TikTook, and YouTube on behalf of the creator, establishing new income streams.
Hazanov will even be overseeing the worldwide growth of the corporate’s Media Partner Program, starting with its partnership with main Parisian radio station Skyrock. With the Media Partner Program, Jellysmack optimizes and operates social content material for media model companions.
To construct out the worldwide crew, Hazanov has introduced on two extra senior leaders. Harry Levy, previously of Taboola and Google, will concentrate on EMEA and LATAM as Head of Sales and Partnerships. Former Universal Music & Expedia government Laurent Hulin will oversee the APAC area as General Manager.
“To be the definitive international creator firm, we’ve got to develop our international presence,” stated Hazanov. “Jellysmack has a confirmed strategy and expertise answer for rising creators throughout social platforms that nobody else has, so it is now about getting the best folks into these areas the place we’re seeing the most important alternatives inside the creator financial system.”
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the worldwide creator firm that detects and develops the world’s most gifted video creators by expertise. The firm’s proprietary information and video optimization instruments drive social viewers progress, unlocking new income streams and amplifying monetization. Jellysmack optimizes, operates, and distributes creator-made video content material to Facebook, Instagram, Snapchat, TikTook, Twitter, and YouTube. The firm’s creator technique builds upon its success in scaling its personal unique content material channels in magnificence (“Beauty Studio”), soccer (“Oh My Goal”), gaming (“Gamology”), and extra. To study extra, go to jellysmack.com.
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