What I’ve Learnt: Hayley Powell, Head of SEO, CandidSky

Hayley joined CandidSky – the Manchester-based digital advertising and marketing company – in 2019, and was promoted to Head of search engine optimization in January this 12 months.

She leads on the administration and supply of marketing campaign technique for the company, which works with shoppers together with Radisson, Sage and Peninsula.

The company helps companies from throughout the area and past, offering a variety of providers inside search engine optimization, on prime of digital advertising and marketing options like PPC, internet design, and digital technique.

We came upon what classes Hayley has learnt in her profession.


Which single every day behavior or apply might you not do with out?

Every day earlier than work, I wish to take 10 minutes to myself for conscious meditation. It helps me to achieve readability and put together for something that the day throws at me.

Working in an company is intense and may simply turn into disorganised chaos. By taking time for myself, I’m in a position to navigate this with a transparent thoughts.

What’s been your luckiest break?

When I used to be first beginning out my profession, I had a three-month stint as a recruitment advisor. I quickly realised that this was not a task that I excelled in.

Instead of letting me go, my director gave me the chance to turn into a digital advertising and marketing government for the corporate. This in the end set me on my path to my profession in search engine optimization, which I might be without end grateful for.

What’s your greatest failure?

I imagine that my greatest failure is college. I selected to check Broadcast Journalism on the University of Leeds and by my second 12 months realised that this wasn’t an trade that I needed to work in.

Despite this, I realized find out how to articulate myself in a means that folks reply effectively to and apply myself, which is an important facet of my day-to-day working life. Without college, I might not be on the trail that I’m immediately.

Ultimately, each choice I’ve made has pushed me in the direction of my profession in digital advertising and marketing.

What is the perfect funding you have ever made, both monetary or time?

During the primary lockdown, I arrange a homeware model, which might be launching inside the subsequent six months. I already really feel a way of achievement, as I’ve invested my money and time into one thing constructive and thrilling.

This new enterprise enterprise provides me a cause to modify off from work, which I’ve typically discovered onerous to do, and deal with myself.

Which e book would you suggest others to learn and why?

‘Shantaram’ is one of essentially the most profoundly lovely books that I’ve ever learn. It makes you consider the relationships that you simply kind with folks and find out how to persevere throughout occasions of hardship. The e book is a recount of the creator Gregory David Roberts’ life and is a must-read.

What one piece of recommendation would you give your 21-year-old self?

Don’t fear a lot about what you wish to be, focus extra on who you wish to be and the remaining will fall into place.

Who or what has had the only largest affect in your working life?

Carrie Rose, the CEO at Rise at Seven, has frequently been an inspiration to me inside the digital advertising and marketing trade. She’s constructed a profitable digital advertising and marketing enterprise in simply over a 12 months and is making noise inside our area.

She is paving the best way for brand new search engine optimization practices and is someone who I actually look as much as inside the trade.

Tell us one thing about you that may shock folks.

I’m educated in Muay Thai and completely love the game.

How will the COVID disaster change work for the higher?

The COVID disaster has allowed us to develop extra empathetic relationships with shoppers, which is one of the keys to long-term shopper relationships. It’s additionally allowed us to develop new processes to make sure that versatile working can proceed sooner or later.

COVID will in the end change the best way that companies function without end – whether or not that might be extra versatile working, higher contingency planning, or extra dynamic working processes.

What does success appear to be to you?

Personally, I measure success by how blissful and content material I really feel. If I get up on a Monday morning and am excited to begin the week, I do know that I’m on the correct path to success.

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