Brightcove Launches New Demand Generation Application, Brightcove Campaign™

BOSTON–()–Brightcove Inc. (NASDAQ: BCOV), the main supplier of cloud providers for video, at this time introduced Brightcove Campaign™, a purpose-built software that allows entrepreneurs to simply create video-driven advertising campaigns that yield insightful information with the flexibility to check video efficiency to a wide range of business benchmarks. Marketers can now generate, keep, and optimize campaigns, and enhance total advertising effectivity all from one app constructed to seamlessly match into their day by day workflows.

Today, entrepreneurs are sometimes tasked with producing campaigns which can be customer-centric, extremely measurable and obtain outcomes, in a brief period of time. With Brightcove Campaign, entrepreneurs can shortly get to market with video campaigns, leverage distinctive insights together with business benchmarks, and obtain video advertising steerage to maximise advertising influence.

Some key options of Brightcove Campaign, embody:

  • Customized, easy-to-follow marketing campaign recommendation and finest practices
  • Advanced analytics reporting, together with business benchmark comparisons
  • One-click-to-publish functionality throughout a number of advertising channels
  • Social sharing capabilities
  • Customized thumbnail codes for e mail distribution and video optimization
  • Out of the field advertising automation integration with Eloqua, Marketo, HubSpot, and Salesforce
  • Google Chrome extension for straightforward video evaluation
  • Google and Adobe Analytics integration

“Brightcove Campaign has made it simpler for us to weave movies all through our marketing campaign channels with only one click on,” stated Adam Grillot, Marketing Manager and Customer Experience Manager, Airstream. “The out of the field integration with Hubspot helps us tie our two advertising applied sciences collectively, construct out the complete image of how our content material is performing, and perceive who’s partaking with it.”

“I used to be concerned within the preliminary design considering for this product and it’s precisely what I hoped for,” stated Mimi Rosenheim, Senior Director of Digital Marketing at Demandbase. “The skill to tag my video belongings and see how they stack up in opposition to related movies within the business takes the guesswork out of how my marketing campaign is performing. The Chrome Extension will assist me be capable of collect insights on particular person movies whereas staying inside the applied sciences I work in, day in and time out. Onboarding was really easy, I used to be capable of do it myself. This product was constructed from high to backside for entrepreneurs like me.”

According to B2B Marketing Zone, the highest targets for demand era managers this 12 months are specializing in lead high quality over amount, in addition to enhancing conversion charges and marketing campaign outcomes,” stated Charles Chu, Chief Technology Officer, Brightcove. “To assist accomplish these targets, we launched Brightcove Campaign to present demand era groups the insightful information, optimization, and effectivity they should create impactful, video-driven advertising campaigns. We take delight in our prospects trusting us with their video initiatives, and Brightcove Campaign™ is one more video software that may enhance companies’ topline. Throughout the event part of Brightcove Campaign, we labored with many demand era entrepreneurs to make sure it suits seamlessly into their workflows and helps speed up video advertising to succeed in their targets. We are assured Brightcove Campaign will assist speed up the success of video advertising campaigns for entrepreneurs world wide.”

To be taught extra about Brightcove Campaign, please go to:

About Airstream

Airstream, producer of the long-lasting “silver bullet” Airstream® journey trailer, is the longest-tenured leisure automobile producer on the planet. The firm’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality merchandise that enable individuals to observe their goals and discover the world in home-like consolation. Airstream relies in Jackson Center, Ohio, the place a group of expert craftspeople hand builds every journey trailer and upfits each Mercedes-Benz® touring coach, including day by day to the model’s repute for high quality and innovation.

About Demandbase

Demandbase is the chief in Account-Based Marketing (ABM) and an indispensable a part of the B2B tech stack. The firm gives the one end-to-end ABM platform that helps B2B entrepreneurs establish, win and develop the accounts that matter most. The largest and fastest-growing corporations on the planet, akin to Accenture, Adobe, DocuSign, GE, Salesforce, and others, depend on Demandbase to drive their ABM technique and maximize their advertising efficiency. The firm has been named to the JMP Securities listing “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive e book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For extra data, please go to or observe the corporate on Twitter @Demandbase.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the main world supplier of highly effective cloud options for managing, delivering, and monetizing video experiences on each display screen. A pioneering drive on the planet of on-line video for the reason that firm’s founding in 2004, Brightcove’s award-winning know-how, unparalleled providers, intensive associate ecosystem, and confirmed world scale have helped hundreds of corporations in over 70 international locations obtain higher enterprise outcomes with video. To be taught extra, go to

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