Can You Rank High on Google With a Small Website?

Today’s Ask an web optimization query comes from Bryan in Ohio. Bryan asks:

“I’ve a six-page web site. Is it attainable to rank very excessive on Google?”

Hi Bryan, it’s a nice query.

Yes, you possibly can rank a small web site (even a web site with solely a few pages) excessive in Google.

The largest impediment with smaller web sites is that you simply don’t have as a lot of a capability to create an internal linking structure, and if not one of the pages are link-worthy you received’t be capable to cross that authority by.

That doesn’t imply you can not do it — you simply need to be strategic.

Let’s break down what you are able to do to attain excessive search rankings for a small web site.

Tips for Ranking Small Websites in Search

Map out key phrase and subject teams for every web page that you really want the pages to point out up for. Now create copy that may profit the particular person looking out by offering them with a answer.

You might need to think about including related FAQs and comparability tables to the pages if they’re wanted.

Add supporting photographs, charts, movies, and different information gadgets that improve the user experience and beef up the copy when related. Just be sure that these don’t sluggish your web page down an excessive amount of.

Defer something that blocks the web page from having the ability to render and repair any CLS shifts. Be positive to take a look at:

• Pixels.
• Analytics.
• Plugins.

Compress all images and recordsdata as finest as you possibly can.

Remove any extra code together with:

• Fonts.
• Javascripts.
• Images.
• Backgrounds.
• Plugins and apps.

Add schema libraries to outline every web page and the weather that exist throughout the web page.

Build backlinks to your homepage by model mentions as a method to construct authority. Pass that authority from the homepage with inside hyperlinks to your different 5 pages.

Try to search out some PR stunts which are straight related to what you are promoting and can make your web site “point out” worthy (not link-worthy).

Skip on gimmicks like scholarships and visitor posting.  You need high quality hyperlinks.

If you’re a native enterprise or web site, register what you are promoting with Google My Business and maintain it up to date.

Growing Your Website May Be a Better Solution

The above ideas are nice if you wish to maintain your web site small.

But I’ve to ask, is that your solely choice?

Small web sites will be good in the event you solely need to hand out a enterprise card, however there is no such thing as a actual motive aside from bandwidth to maintain it small.

You may add a blog and share related subjects and data. It could also be sensible so as to add extra service-oriented area of interest pages and higher solutions to frequent questions by increasing the pages into a class.

If you’re a service supplier or occasion area, protecting a report and sharing what the area seems to be like season after season and 12 months after 12 months may also help to point out you’re nonetheless an “it” spot and construct shopper confidence.

This additionally expands your alternatives to rank for “marriage ceremony venues in XY metropolis” or “occasion areas in XY metropolis.”

I don’t actually see any motive to plan on protecting a small web site if the aim is corporate progress by digital advertising and marketing.

If you possibly can develop, go for it. There are loads of search rating and buyer expertise advantages to rising your web site alongside what you are promoting.

I hope this solutions your query and thanks for studying!

More Resources:

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Editor’s be aware: Ask an web optimization is a weekly web optimization recommendation column written by a few of the trade’s prime web optimization specialists, who’ve been hand-picked by Search Engine Journal. Got a query about web optimization? Fill out our form. You would possibly see your reply within the subsequent #AskanSEO put up!