Top Trending Videos & YouTube Ads of 2018

Examining YouTube’s lists of most-watched music movies, high trending movies in 2018, and all seven of the winners of #TheYouTubeAd of the Year can educate entrepreneurs some vital classes that they’ll apply in 2019.

But, it helps in case you have a secret decoder ring to decipher why there are three lists – and why every one makes use of a distinct methodology to provide you with the rankings.

Now, YouTube unveiled its first listing of the ten most-watched YouTube movies (excluding main label music movies) together with a second listing of the ten most-watched main label music movies in December 2010.

Unfortunately, these lists taught many entrepreneurs that “view depend” was the one metric that mattered.

But, I bought my secret decoder ring again in October 2012, when YouTube began adjusting the rating of movies in YouTube search outcomes to reward partaking movies that stored viewers watching.

In different phrases, YouTuget replaced “view depend” with “watch time.”

This was a major shift, as a result of “watch time” provides you a way of what content material viewers truly watch versus movies that they click on on after which abandon.

And in December 2012, YouTube shifted from unveiling its 10 “most-watched” movies of the 12 months to unveiling its “high trending movies,” primarily based on time spent watching, sharing, commenting, liking, and different components.

In different phrases, “watch time” and “engagements” have been now the metrics that mattered.

This brings us to 2 of YouTube’s lists of top videos of 2018.

For entrepreneurs to be taught vital classes that may be utilized in 2019, we have to:

• Realize that “view counts” nonetheless appear to matter with music movies.
• Understand that YouTube isn’t explicitly disclosing the “watch time” of different varieties of video.
• Pay extra consideration to the “engagements” of different varieties of video.

7 Most-Watched Music Videos of 2018

Let’s begin with the seven “most-watched” music movies of 2018:

• Te Bote Remix – Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial (7:03 lengthy, 1.5 billion views, and seven.2 million engagements).
• Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon (3:12 lengthy, 1.4 billion views, and seven.0 million engagements).
• Maroon 5 – Girls Like You ft. Cardi B (4:31 lengthy, 1.6 billion views, and 11.4 million engagements).
• Daddy Yankee | Dura (Video Oficial) (3:38 lengthy, 1.2 billion views, and 5.9 million engagements).
• Ozuna x Romeo Santos – El Farsante (Remix) (Video Oficial) (5:02 lengthy, 1.1 billion views, and three.5 million engagements).
• Becky G, Natti Natasha – Sin Pijama (Video Oficial) (3:37 lengthy, 1.2 billion views, and 5.2 million engagements).
• El Chombo – Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music] (2:33 lengthy, 1.0 billion views, and 4.9 million engagements).

In the post on the Official YouTube Blog that introduced this listing, Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind staff, famous, “Latin Music has continued to blow up on YouTube in 2018. In reality, eight of the ten most-watched music movies over the previous 12 months have been by Latin artists.”

But, entrepreneurs can be taught one other vital lesson from this listing:

Each of these music movies is 2:33 to 7:03 lengthy and has 3.5 to 11.4 million engagements.

So, despite the fact that this rating was primarily based on “view counts” as of December 6, 2018, music movies get a ton of “watch time” and “engagements.”

Now, most entrepreneurs are centered on telling a narrative visually, however the soundtrack may also have a big impact on “watch time” and “engagements.”

In reality, tons of savvy entrepreneurs have created some very profitable “trackvertising” to faucet into this phenomenon.

So, use your ears in addition to your eyes when creating and enhancing branded movies in addition to promoting in 2019.

Top 7 Trending Videos of 2018

Next, let’s have a look at the highest seven trending movies of 2018 (excluding main label music movies).

1. To Our Daughter (11:33 lengthy, 79.3 million views, however engagements have been disabled for this video)

This being pregnant reveal video was uploaded by Kylie Jenner on Super Bowl Sunday.

Now, most entrepreneurs will assume, “We can’t do this,” however Jenner wasn’t the one celeb to share breaking information or take viewers behind the scenes in 2018.

A couple of examples:

• A Stephen Fry Announcement advised us about his Prostate-Specific Antigen (PSA) ranges.
• Will Smith’s They Challenged Me confirmed us why he bungee jumped out of a helicopter over the Grand Canyon.
• And Beto O’Rourke let voters observe his 254-county tour of Texas (right down to the four-hour drives and late-night burger runs) on a near-constant video feed.

So, which huge moments would your CEO or founder share with viewers?

2. Real Life Trick Shots 2 | Dude Perfect (4:18 lengthy, 146 million views & 2.5 million engagements)

This Sports + Comedy video was sponsored by Kay Jewelers.

Sponsored content material is a big development that entrepreneurs can apply in 2019.

According to Tubular Labs, 14,800 influencers and publishers uploaded 77,000 YouTube movies that have been sponsored by 13,800 manufacturers in 2018.

These sponsored movies bought a complete of 12.9 billion views and 341 million engagements in the course of the 12 months.

Dude Perfect was the highest YouTube accomplice. They uploaded 17 sponsored movies for 14 totally different manufacturers, which bought a complete of 624 million views and 14.0 million engagements.

So, in case your model’s YouTube movies aren’t getting tons of watch time and a plethora of engagements, then think about sponsoring a bunch of former highschool basketball gamers and faculty roommates at Texas A&M University.

Kay Jewelers did.

3. we broke up (6:19 lengthy, 48.6 million views & 2.8 million engagements)

This breakup video bought 1,000 feedback per minute inside the first hour of being uploaded.

Now, most entrepreneurs will assume, “We can’t do this,” they usually’re in all probability proper.

Liza Koshy and David Dobrik are two of YouTube’s greatest creators they usually had typically shared their romantic relationship on their channels.

So, viewers have been shocked once they introduced in a video that that they had separated six months earlier.

Now, the typical tenure for Chief Marketing Officers of main U.S. client model firms is 44 months and the median tenure is simply 31 months, in accordance with Spencer Stuart.

But, I don’t anticipate many CMOs and CEOs will begin importing breakup movies which are each emotional and humorous.

About the one two classes the place entrepreneurs would possibly be capable of apply this development are Entertainment & Pop Culture and Sports.

Hey, a channel centered on celeb breakups may assist influencers and publishers construct an enormous viewers on YouTube, and there’s a small military of basketball followers who would love to observe a video of Kyrie Irving and LeBron James making an attempt to clarify their breakup.

4. Walmart yodeling kid (2:02 lengthy, 61.4 million views & 1.4 million engagements)

In April, Mason Ramsey turned an web sensation along with his cowl of Hank Williams’ “Lovesick Blues.”

Between 10,100 parodies, memes, and remixes, associated movies of the younger star raked in 601 million views.

Following his viral fame, Ramsey was invited to carry out on “The Ellen Show”, Coachella, and the Grand Ole Opry.

Ramsey parlayed his meme standing right into a full profession full with a musical single that gained 22.9 million views and drove 570,000 new subscribers to his YouTube channel.

What classes can entrepreneurs be taught from the Walmart yodeling child?

Well, you by no means actually know what loopy new factor will take off. So, maintain experimenting with distinctive and fascinating video concepts.

5. Do You Hear “Yanny” or “Laurel”? (SOLVED with SCIENCE) (2:59 lengthy, 50.9 million views & 822,000 engagements)

Now, who would consider that science might be enjoyable and fascinating?

Well, take a look at the AsapSCIENCE channel on YouTube.

“Do You Hear ‘Yanny’ or ‘Laurel’? (SOLVED with SCIENCE)” could also be their most watched and most engaged video, however they’ve uploaded one other 246 movies that every has greater than 1 million views.

Overall, their channel has 1.2 billion views and eight.3 million subscribers.

6. Portugal v Spain – 2018 FIFA World Cup Russia™ – MATCH 3 (2:10 lengthy, 67.5 million views & 487,00 engagements)

In 2018, Russia hosted the FIFA World Cup, one of the largest international sporting occasions.

According to YouTube, movies associated to the World Cup generated greater than 300 million hours of watch time.

Since the FIFA Word Cup is barely held each 4 years, entrepreneurs received’t be capable of apply any classes realized till 2022. But, they might wish to deal with spotlight clips.

While France defeated Croatia to win the 2018 World Cup, the occasion’s high trending video featured highlights from the Spain vs. Portugal match.

7. Build Swimming Pool Around Underground House (13:32 lengthy, 91.3 million views, & 1.1 million engagements)

What classes can entrepreneurs be taught from the Primitive Survival Tool channel on YouTube?

Well, we already knew that how-to movies have been in style.

But, perhaps all of us underestimated the scale of the viewers for how-to movies about constructing issues within the wild.

In reality, there are greater than 30 primitive dwelling YouTube channels.

And contemplating the unsure world that we stay in, perhaps we shouldn’t be shocked that so many individuals – largely males 18-34 – wish to discover ways to seek for groundwater, catch water geese by hand, or construct a Hobbit home.

7 Winners of #TheYouTubeAd of the Year

Meanwhile, YouTube used a wholly totally different methodology to find out #TheYouTubeAd of the Year. I assume this is smart.

The “most-watched” video advertisements are typically those with the largest budgets to drive up view counts.

And, perhaps YouTube doesn’t wish to let its opponents know who spent probably the most to advertise their model movies or launch big promoting campaigns.

If YouTube had ranked video advertisements by “view depend,” then:

But, YouTube didn’t use this metric, so you’ll need to learn “6 Lessons In Video Storytelling You Can Learn from Indian Brands,” which was printed right here on Search Engine Journal, to find what classes you’ll be able to be taught that may nonetheless be utilized in 2019.

YouTube didn’t use “watch time” or “engagements” to rank the highest advertisements of the 12 months, both. I assume this additionally is smart.

Bumper advertisements, that are non-skippable video advertisements of as much as 6 seconds that should be watched earlier than a video will be seen, aren’t designed to get eons of “watch time.”

And with new video codecs like TrueView for action permitting entrepreneurs to start out optimizing for a selected consumer motion (e.g., signing up for a service or shopping for a product), perhaps YouTube doesn’t wish to name out different ones that bought a plethora of “engagements.”

Instead, YouTube requested subscribers in a single of its newsletters to vote for the winners after viewing shortlists compiled by YouTube workers.

After tallying up 70,000 on-line votes, the winners of #TheYouTubeAd of the Year in seven totally different classes have been:

#TheYouTubeAd That Deserves Best Picture

Gatorade’s Heart of a Lio – TBWACHIATDAY Los Angeles, OMD & Resolution Media

#TheYouTubeAd That Taught Me

Nintendo’s Nintendo Labo – Make, Play, & Discover – Leo Burnett, Blue449

#TheYouTubeAd That Rewrites the Rules

Bonobos’ Evolve The Definition – Observatory, Exverus

#TheYouTubeAd That Makes Me

McDonald’s’ Speechless Thoughts with Charles Barkley – We Are Unlimited, OMD

#TheYouTubeAd That Frees Your Inner Gamer

World of Warships’ You Haven’t Played World of Warships Yet?!

#TheYouTubeAd That Turns an Ad into Action

Nectar’s Make America Sleep Again – BlackBoard Studios

#TheYouTubeAd That Has Six Appeal

Groupon’s Save Money on Groupon! – O’Keefe Reinhard & Paul

Most Important Lesson That Marketers Can Apply in 2019

Looking again at YouTube’s lists of most-watched music movies, high trending movies in 2018, and all seven of the winners of #TheYouTubeAd of the Year, there’s a meta-lesson that entrepreneurs can be taught:

One measurement does not match all.

Different metrics matter when measuring differing kinds of video.

And differing kinds of advertisements are higher for various advertising and marketing goals.

Or, because the British say, “There are horses for programs.”

Now, that’s a lesson that every one of us can apply in 2019 and past.

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