IMEC Leverages Third Party Resource to Help Carbondale Manufacturer Grow Online Sales

CARBONDALE, Ill., May 7, 2021 /PRNewswire/ — With over 5000 sku’s for substitute components for Chinese constructed powersports merchandise, VMC Chinese parts wanted to beef up their search engine optimization program to get extra prospects to their on-line catalog. Bryan Black serves because the Managing Partner at VMC, and he was tasked with executing the corporate’s advertising and marketing technique, together with primary Search Engine Optimization (search engine optimization). He wanted to release his time to give attention to different initiatives to be certain that VMC emerged from the 2020 disruption in a stronger place than they had been earlier than.  


IMEC frequently hosts events that provide steering, greatest practices, and assets to assist Illinois producers deal with present challenges. Aware of the necessity to enhance their advertising and marketing technique, it was a no brainer to take up IMEC on the invitation to attend the well timed and appropriately titled “Sustained Sales Growth – Do More with Less in an Online World” occasion. Strat Marketing Group (StratMG), the IMEC Third Party Resource who offered the knowledge, left a robust impression on Black. They spoke the language Black wanted to hear and he noticed a possibility to strengthen VMC’s search engine optimization program and delegate that job to a good crew. “We all understood what we had been doing when it got here to search engine optimization, however we would have liked somebody who can do it higher,” stated Black.  He consulted with the IMEC enterprise progress skilled, who facilitated the connection with VMC and StratMG, which marked the beginning of what would grow to be an ongoing partnership.

The specialists at StratMG had been ready to formulate a plan that leveraged search engine optimization strategies to drive certified leads to VMC’s web site, coupled with Conversion Rate Optimization greatest practices to monetize the certified site visitors on the corporate web site. The outcomes have been phenomenal, together with a 44% improve in gross sales with out utilizing exterior retail platforms like Amazon and Ebay. Black and his crew needed a long-term search engine optimization technique that might deliver residual outcomes – steady certified internet site visitors over time – to allow them to have constant progress in on-line gross sales. After seeing profitable outcomes throughout one yr of a streamlined search engine optimization technique, VMC determined to ditch the exterior retail platforms they had been beforehand utilizing and retain StratMG and IMEC. Going ahead, VMC will proceed leveraging IMEC and StratMG to improve on-line gross sales.


  • 44% improve in gross sales with out retail platforms like Amazon and Ebay
  • 1300% improve in cart conversion fee
  • 172% improve in year-over-year improve to the VMC “Contact Us” web page
  • 175% improve in yr over yr income progress
  • 211% improve in prime 10 key phrases
  • 139% improve in year-over-year natural site visitors progress
  • 122% year-over-year improve in web page views

About IMEC
IMEC is a crew of enchancment specialists who’re devoted to altering lives and making a optimistic impression on Illinois’ workforce and financial system. With a mission to drive progress by enterprise excellence, they assist organizations grow to be simpler and environment friendly by figuring out points, creating and implementing options, and offering the mandatory assist that can permit them to excel in areas of management, technique, buyer engagement, operations, workforce, and measurement and outcomes. In 2020, they assisted over 1,144 firms and assist create or retain over 6100 jobs, leading to over $645M combination impact on the Illinois financial system.  IMEC has seven workplaces statewide and 48 full-time trade enchancment specialists. For extra info, go to


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