BNIN CITY – The Edo State Skills Development Agency (EDOJOBS) in collaboration with the Edo State Investment Promotion Office (ESIPO) and the Edo State Ministry of Wealth Creation, Cooperatives and Employment, with help of the Pro-Poor Growth and Promotion of Employment in Nigeria Programme – SEDIN of GIZ yesterday held a Certificates Presentation Ceremony of the Digital Marketing Training for Micro, Small, and Medium Enterprises (MSMEs) in Edo State. The ceremony was to shut out on the Free Digital Marketing Training for Businesses in Edo State held between May and September 2021.
The coaching was aimed toward equipping MSMEs in with Digital Marketing Skills and Support to help them to meet up with the brand new regular ensuing from the Covid-19 pandemic.
MSMEs have been in a position to leverage expertise in a approach that it maximizes their gross sales attain and the supply of their services and products throughout and after the Covid-19 pandemic.
The Learning Methodology was interactive bodily classroom periods that took into cognizance COVID-19 protecting measures.
Four hundred and 45 (445) MSMEs from throughout the three senatorial districts of the state have been skilled. Trainings have been held in Benin City (Edo South), Uromi (Edo Central) and Auchi (Edo North) at totally different dates between May and September 2021.
The trainings lined important matters together with Search Engine Optimisation, Pay Per Click Advertising (PPC), Social Media Marketing (YouTube, Instagram, Facebook and many others.) and Management, Email Marketing, Mobile Marketing, Content Marketing and Digital Copy Writing.
Digital Marketing Agents have been additionally engaged to help the MSMEs. The goal of the Pro-Poor Growth and Promotion of Employment in Nigeria Programme – SEDIN of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) is to enhance the employment and earnings of micro, small and medium-sized enterprises (MSMEs).
To obtain the programme aim of elevated earnings and employment, SEDIN is working to enhance the enterprise enabling setting and coverage/regulatory framework for MSMEs improvement and employment promotion in chosen states.
Furthermore, the programme goals at facilitating native financial improvement and strengthening chosen worth chains, fostering financial literacy & entrepreneurship competencies and MSME improvement.
Highpoint of the occasion was presentation of certificates to the beneficiaries of the digital advertising programme.