Havas Media Singapore has partnered with regional digital promoting firm First Page Digital to ramp up its performance advertising choices, focusing its capabilities on search engine optimisation (search engine optimization).
Through the strategic alliance, Havas Media and its appointed shoppers will obtain unique search engine optimization providers from the corporate. According to the corporate, the strategic alliance will allow Havas Media shoppers to have stronger understanding of viewers behaviours in search and content material preferences, “resulting in extra evidence-based actions and optimum outcomes in natural and paid focusing on”.
In a dialog with MARKETING-INTERACTIVE, a spokesperson from Havas Media mentioned that First Page Digital was picked as a accomplice because it is among the quickest rising and extremely acclaimed search engine optimization businesses in Singapore with a regional footprint that provides Havas Media Singapore the correct scalable capabilities and vitality it appears for. “Having had quite a few constructive collaborations and interactions whereas working collectively on mutual shoppers, it sparked the intent to return collectively as we carry collectively nice synergy and collective advantages in performance optimisation for our shoppers. Beyond having only a sturdy paid media technique, manufacturers must constantly put money into strengthening their owned channels to finish the ecosystem and shopper expertise,” the spokesperson added. The spokesperson additionally mentioned that the important thing intent of the partnership is to “single-mindedly give attention to delivering stronger performance options” for its shoppers throughout paid and owned channels whereas delivering its Media Experience proposition.
“Havas Media Group’s proprietary planning strategy of delivering Media Experiences (MX) means we carry collectively built-in and data-driven options throughout paid, owned , earned and shared channels in delivering in direction of a brand new foreign money of media measurement. With our knowledge, expertise, paid media, content material, social and PR coming along with First Page Digital’s search engine optimization prowess, we carry collectively an ideal union of one of the best capabilities within the business to make sure manufacturers win in championing shopper’s media experiences throughout all touchpoints,” Jacqui Lim, CEO of Havas Media Group and chief integration officer of Havas Group, Singapore, mentioned.
“Our shoppers now have extra management, extra breadth and extra depth to their on-line advertising efforts be it paid or natural. This strategic partnership with First Page Digital, will likely be a win-win and massive step ahead in delivering best-in-class options for our mutual shoppers,” she added.
“We imagine that this partnership will solely profit our mutual shoppers in a knowledge pushed strategy. Together, working as one staff, we’ll unlock the total potential of our shoppers’ digital efforts and place our shoppers on one of the best path for achievement within the present digital panorama,” Shane Liuw, common supervisor of First Page Digital, mentioned.
The Havas Group has made monumental strides this yr to strengthen its choices. Most notably, to develop its artistic firepower the group acquired Singapore-born independent agency BLKJ to create BLKJ Havas. BLKJ was founded four years in the past by former DDB expertise Rowena Bhagchandani, and inventive companions Khalid Osman, Lester Lee, and Joji Jacob. This partnership can also be mentioned to offer BLKJ entry to the Group’s partnerships with culturally influential corporations akin to Universal Music, Gameloft, and Canal+.
In a dialog earlier this year with MARKETING-INTERACTIVE, Havas CEO Yannick Bollore (pictured) mentioned Singapore is a key focus for the corporate to construct upon. Bollore added that over the previous 25 years, Singapore has remained a key marketplace for the Havas model in Asia, and whereas the nation’s hub-like standing might need as soon as confronted off with competitor Hong Kong, he believes Singapore will steadfastly stay a key marketplace for any international organisation breaking into Asia.
Related articles:
Havas Media Group appoints Francis Coady as CMO
Havas Group Indonesia bolsters strategy team
Havas Media Group names Nick Kavanagh head of integrated strategy and planning
