Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform... Read more »
Editor’s note: This article is republished with permission from Microsoft. Elevate your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights. Delivering top-tier insights and actionable recommendations... Read more »
At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be... Read more »
Let’s take a look at them. 1) Create groups of relevant niche keywordsThe most important aspect of your ad campaign is the relevance of your ads to your prospects’ search keywords. An... Read more »
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3... Read more »
TEL AVIV, Israel, July 25, 2019 /PRNewswire/ — Minute.ly, a leading AI-driven video enhancement company, today announced the closing of an $8 million financing round with investors including Ansonia Holdings, and strategic... Read more »
Wix has announced a new addition to its in-platform SEO tools that it says leverages the power of AI to instantly generate tailored title tags and meta descriptions based on page data,... Read more »
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks... Read more »
Over the past few years, performance marketing has steadily been the rising star of many marketing and media strategies. It’s not surprising, as it seems to answer the age-old marketing conundrum… ‘Half... Read more »
The final day of Goafest 2023 kicked off on a musical note and was followed by some insightful sessions and a thought-leading session sharing creative principles. After two days of knowledge seminars,... Read more »