Branded Entertainment Network (BEN), which harnesses synthetic intelligence know-how to combine manufacturers into each digital and conventional content material, has at present introduced its acquisition of TubeBuddy — a browser extension that gives YouTube video optimization and channel administration.
The phrases of the deal weren’t disclosed.
Six-year-old TubeBuddy gives an entire host of companies for creators throughout each free and paid variations, together with channel administration, optimization, viewers development, key phrase analysis, thumbnail era, A/B testing, bulk processing, and superior analytics. TubeBuddy is utilized by over 5 million creators, together with PrestonPlayz, Chad Wild Clay and Vy Qwaint, What’s Inside?, Evan Carmichael, the Eh Bee Family, and Lizzy Capri.
As a part of the acquisition, TubeBuddy will grow to be a division of BEN Group, and Rob Gabel — the founder and CEO of social video analytics agency Tubular Labs, who departed in September — will be part of BEN as common supervisor of this new division. Gabel shall be tasked with integrating and scaling TubeBuddy amongst creators, and increasing its toolset.
Additionally, TubeBuddy’s workers shall be built-in into the larger BEN crew, and TubeBuddy’s co-founders — Phil Starkovich, Eric Hogan, Jim Starkovich, and Chuck Starkovich (who’s Phil and Jim’s father) — will function strategic advisors to the mixed firm.
“TubeBuddy is a pioneer within the creator and influencer neighborhood, and one of many quickest rising manufacturers to assist YouTube creators degree up their content material initiatives,” BEN CEO Ricky Ray Butler mentioned in an announcement. “At BEN, we now have centered on utilizing A.I. to empower the following period of artists and content material creators, and we’re excited to use our know-how at scale to assist tens of millions of TubeBuddy creators develop and monetize their companies.”
BEN additionally mentioned will probably be bringing its proprietary A.I. and deep learning neural networks — which it makes use of to pair up influencers with manufacturers like Microsoft, General Motors, Unilever, Tencent, and General Mills — to TubeBuddy to additional develop its arsenal of predictive analytics instruments. In the long run, BEN mentioned it hopes to create a standalone platform the place creators can entry its full suite of personalized, automated instruments.