What to Do About Old Low Quality Content

Google’s John Mueller was requested what to do about content material that’s older and low high quality. Would or not it’s higher to take away the content material? Or wouldn’t it be higher to rewrite the previous dangerous high quality content material?

Old Content and Low Quality Content

John Mueller approached the query as if it had been two questions.

The first a part of his reply targeted on whether or not content material is taken into account decrease high quality as a result of it’s previous.

The second a part of his reply addressed the difficulty of what might be achieved for precise low high quality content material.

This is a vital query. Some folks will deal with awful content material like weeds and make it disappear. And some sorts of content material is like that when it’s outdated.


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Old and Bad Content on Improved Website

The individual asking the query said that when he began out his search engine optimization was “dangerous” and that he subsequently wrote, when it comes to content material high quality, “dangerous articles.”

His query was that after writing greater high quality articles ought to he take away the decrease high quality articles.

He requested:

“Should I take away all articles, is that going to have an effect on my web site or I ought to preserve that?”

John Mueller answered with a remark about previous content material.

He stated,

“I believe if that’s one thing that you just suppose is sweet content material that you really want to publish together with your web site, together with your title, then I might preserve it.

Just as a result of it’s previous doesn’t imply it’s dangerous.”


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He then adopted up with a remark about what to do about actually dangerous content material.

Mueller continued:

“But in case you take a look at it and also you say, oh, that is embarrassing for me now, I don’t need it to be on-line, it’s like so dangerous.

Then that’s one thing the place I’d say both enhance it or take away it.”

Improving Old Content

There’s some content material that may’t be improved, like content material about subjects which can be outdated. Examples of the sorts of content material that most likely can’t be rehabilitate are shopping for guides for merchandise which can be not manufactured, like pagers or previous era tv units.

Other sorts of content material might be improved.

A standard instance is tons of of metropolis pages that had been templated and are cookie cutter, the place the title of town is changed and blocks of textual content is diverse so as to create distinctive mixtures of content material utilizing the very same dozen blocks of content material.  Tactics like which can be outdated and simple for engines like google to catch.

But these pages might be rehabilitated with some creativity and a few onerous work.

And typically it’s simply finest to redirect the previous and not-good content material to newer and higher content material that’s on the identical or related matter. This is the best approach to cope with previous and not-good contetn.


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There are some ways to rehabilitate previous and low high quality content material and two of them, as John Mueller stated, are enhance it or take away it.


Watch Google’s John Mueller reply query about older low high quality content material

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