6 Billion Hours of Video Watched on YouTube Each Month

YouTube just lately introduced that the (*6*)-sharing web site created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, introduced that these guests “are watching greater than 6 billion hours of video every month on YouTube; virtually an hour a month for each particular person on Earth and 50 p.c extra this 12 months than final.”

These are BIG Numbers

Ridiculously big numbers are hard to visualize. So, let’s attempt to put them right into a extra human perspective.

Let’s begin with 1 billion folks. The inhabitants of North America is 528.7 million, the inhabitants of South America is 387.5 million, and the inhabitants of Oceania is 35.7 million. So, the inhabitants of YouTube Nation is now bigger than the inhabitants of the New World (“Mundus Novus”).

Now, let’s take a look at 6 billion hours. Do the mathematics that’s 250 million days or 684,931.5 years of video. Now, think about one of our ancestors 684,931.5 years in the past again within the Middle Pleistocene epoch, when people grouped collectively in small societies, gathered crops, hunted for wild animals, and developed probably the most primitive stone instruments. If she or he began watching humorous saber-toothed cat movies around-the-clock, then a 6-billion-hour-long YouTube marathon would final from method again then till the wee hours of this morning.

Today, our ancestor would uncover that the content material on YouTube is considerably extra numerous and the viewers is ridiculously greater than it was 8 years in the past when the video-sharing web site was launched.

Gen C: A Powerful New Force in Consumer Culture

With 1 billion folks visiting YouTube worldwide each month, just about any viewers that content material creators or advertisers need to attain is on YouTube. But, based on Kyncl, the viewers that almost all entrepreneurs need to attain is known as Generation C.

Gen C is a strong new drive in shopper tradition. It’s a time period YouTube makes use of to explain individuals who care deeply about creation, curation, connection, and group. It’s not an age group; it’s an perspective and mindset outlined by key traits. About 80 p.c of Gen C is made up of millennials, YouTube’s core (although not at all solely) viewers.

At Think Insights, there’s some fascinating new knowledge on Gen C. For instance, Gen C influences greater than $500 billion in annual shopper spending within the U.S. alone.

In addition, the information on Think Insights studies:

• 91 p.c of Gen C sleeps subsequent to a smartphone.
• 88 p.c of Gen C has a social profile, and 65 p.c replace it each day.
• 80 p.c of the members of Gen C with a smartphone watch YouTube on it.
• 40 p.c of Gen C is extra prone to be solely gentle TV viewers.

In a post on the YouTube Blog, Kyncl mentioned this new knowledge on Gen C “underscores a shift in shopper conduct, and now, Nielsen has additional amplified this level by concluding that YouTube reaches extra U.S. adults ages 18-34 than any cable community. And historical past – from the transition to radio, then TV, from community to cable – tells us that advertisers all the time comply with the viewers.”

He added, “Much like our content material creators, we discover that manufacturers on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a standard goal: to domesticate a direct relationship with their customers – one constructed on engagement and authenticity. These corporations know that on YouTube, it isn’t nearly rallying behind one present; it’s about reaching the passionate fan communities of Gen C, an viewers that influences greater than $500 billion in annual shopper spending. As a consequence, we’re seeing a myriad of manufacturers rising their media spend, constructing channels, and discovering first-hand that the interactions they’ve with their followers on YouTube drive engagement.”

And embedded in Kyncl’s publish was a video that was made for YouTube Brandcast 2013.

The Brandcast occasion was held for advertisers at a Lower East Side pier in New York as half of every week of “NewFronts” (digital media’s model of the TV custom of selling programming and promoting advertisements). At that occasion, DreamWorks Animation CEO Jeffrey Katzenberg additionally introduced that his firm had acquired AwesomenessTV, one of probably the most subscribed-to, teen-focused networks on YouTube.

As Kyncl mentioned, “This acquisition offers DreamWorks a possibility to align itself with Brian Robbins’ highly effective, next-generation, on-line video powerhouse. By partnering with greater than 55,000 YouTube channels that collectively characterize greater than 14 million subscribers and virtually 800 million video views, Brian efficiently created a YouTube community comprised of one of probably the most beneficial shopper teams – Generation C.”

DreamWorks Animation joins different media corporations like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast, which have all made vital investments in corporations that create, mixture or service content material for YouTube within the final 12 months.

So, it appears like the cash is following Gen C. Now, we’ll see if advertisers comply with the viewers, too.