You’ve in all probability seen the surge in on-line video. It’s being touted as the most popular content material advertising development, Harlem Shake movies have saturated the Web and it makes us all surprise if extra video isn’t simply what we’d like to stand out.
But there’s a distinction in seeing the ability of video and really utilizing video to push your model additional and make it extra linked.
I sit in quite a lot of conversations about on-line video. It’s not solely one thing I’m significantly concerned about, but it surely’s one thing my company considers a core and beloved a part of our advertising combine. So I’ll admit, generally after I hear the present dialog about video I get a bit stabby. Because whereas entrepreneurs are beginning to perceive how nice video is, they’re not really utilizing it.
It’s time to push your video advertising to the max. Sure, video is a superb automobile for these unboxings, the product views, and your buyer testimonials, however that’s not all video is able to.
Below are 5 alternative ways to use video.
1. To Recognized Your Audience
Have you heard of Vsnap? If not, it’s a device that permits you to report brief video messages to share together with your viewers. The firm views these video snapshots as a manner for companies to really feel and act extra human. And you realize what? Vsnap truly practices what they preach.
- Every time somebody follows Vsnap on Twitter, group supervisor Trish Fontanilla sends them a video recognizing them and saying thanks.
- When one in every of their group members tweeted they had been having a nasty day, Trish despatched him a video message to cheer him up.
- (If somebody is chatting about them on Twitter, Trish will hop into the dialog and say howdy when it’s applicable, after all).
She’s truly change into a bit Internet Famous just by utilizing video to join with the corporate’s pals and customers. These movies could solely take :30-:60 to create, however they present customers Vsnap thinks they matter.
Using video for customer support or simply to say “thanks” will not be scalable or applicable for each enterprise, however when can you employ video to be extra human?
Maybe it’s a video despatched on the finish of an occasion you’ve hosted the place you thank individuals for attending and invite them to maintain in touch. Maybe it’s a video message when somebody completes their first order. Or their tenth. Or after they’ve left an impactful weblog remark. Look for alternatives to be human.
2. To Provoke
I may pen a ten,000 phrase manifesto concerning the results of childhood bullying. I may cite stats, share private tales, and recount the variety of tears I’ve shed on account of individuals hurting my emotions. But you realize what? It wouldn’t be almost as impactful as this anti-bullying poem video created by Shane Koyczan. You wouldn’t really feel my ache the best way you are feeling his while you watch that video. The story wouldn’t stick with you as lengthy.
That’s the ability of video to provoke. They’re visceral. They make individuals really feel and expertise issues phrases on a web page can’t.
What messages are you placing on the market that is perhaps finest suited to video than different medium? Where may your message be extra thought upsetting, extra entertaining, extra emotional?
3. To Tell a Story
We’re in an age of storytelling. Where prospects need to know not solely what you probably did, however how you probably did it, why you probably did it, and who helped you do it. They need the story. Why not inform that story by means of video?
- Use video to introduce your crew and its values, to share “behind the scenes” footage, and to visually stimulate your viewers.
- Create mini-stories round your services or products’s key options to focus in your key messaging factors and spotlight essential advantages.
- Show how that marketing campaign got here to life, how the character was designed, or the place the idea got here from by documenting your organization course of and the way you’re employed.
We’re seeing quite a lot of corporations use video as a manner of telling their model story. Why? Because it really works. The identical manner the “additional footage” holds individuals in theaters longer, the additional footage round your model retains your model participating and attention-grabbing.
4. To Simplify Ideas
I don’t find out about you, however generally I want to see one thing earlier than I really perceive it. It’s not that I don’t respect you explaining what it’s your services or products does, however I gained’t totally grasp it till I see it in motion.
That’s what video does.
For these of us in difficult industries (i.e., something involving the Web or know-how), utilizing video to simplify ideas could make the distinction between somebody understanding what it’s you’re all about and them strolling away confused.
For instance, what’s extra complicated than the healthcare trade? Almost nothing. That’s why Stay Smart, Stay Healthy makes use of whiteboard movies to clarify tough ideas and make them simpler for his or her customers to grasp.
https://www.youtube.com/watch?v=tHX2aWx0noc
That video accomplishes what no quantity of written phrases may. It makes healthcare comprehensible to the typical individual.
Or possibly it isn’t your trade that’s complicated, however your small business. Maybe you’re a cloud-based firm otherwise you do one thing that most individuals aren’t snug or aware of simply but. By utilizing a video to simplify your organization message/goal, you assist individuals really feel much less intimidated by what you’ve gotten to provide. They don’t see the jargon, they solely see the profit. They see you.
5. To Entertain
Rather than dedicate assets to creating gross sales movies, why not create one thing your viewers is not going to solely take pleasure in watching, however will need to share? Our client’s time has at all times been beneficial, however in a world the place consideration spans are shorter than ever, creating video that entertains whereas it informs (or simply entertains) ensures your model stands in a consumer’s thoughts and that you just’re leaving them with a constructive model impression.
Why did Harlem Dance videos go viral? Because they had been brief, they had been enjoyable, and so they included a system that didn’t require an enormous time funding.
Your viewers loves video. They love to eat it, to share, and to be a part of it. How are you utilizing video in your advertising?
